Professional Role and Expertise
Beth Araujo serves as an Associate Director at GEP Worldwide, a global leader in procurement and supply chain consulting and technology solutions. She brings over 15 years of progressive experience in marketing, go-to-market strategy, and business-to-business (B2B) marketing, primarily gained through roles at Fortune 100 companies and leading consulting firms. Her academic background includes an MBA from Thunderbird, recognized for its focus on marketing strategy and entrepreneurship.
At GEP, Beth integrates her expertise to drive growth, market differentiation, and pipeline development within highly dynamic and complex procurement and supply chain environments. She is well-versed in leveraging emerging technologies such as Artificial Intelligence (AI) to transform procurement workflows, evidenced by her active engagement in promoting GEP Qi, GEP’s AI-driven procurement platform, which automates routine tasks and enhances strategic decision-making.
Location and Language Skills
Beth is based in Monroe, Connecticut, United States. She is proficient in multiple languages, notably Spanish and German, which may facilitate communication across diverse markets and client bases.
Industry Engagement and Thought Leadership
Beth actively contributes insights on procurement and supply chain trends, frequently sharing expert analysis on the impacts of price volatility, supply risk, tariff uncertainty, and demand shifts. She is a recognized voice on supply chain capacity dynamics, highlighting macroeconomic factors such as prolonged demand softness and tariff-related disruptions affecting sourcing strategies.
Her thought leadership is reflected in participation in GEP podcasts alongside industry experts, discussing strategic approaches to supply chain planning that align with evolving business risks and operational complexities. She also disseminates cutting-edge perspectives through posts on the GEP Outlook Report 2026, emphasizing procurement and supply chain trends shaped by geopolitical shifts and market forces.
Beth’s role involves helping clients in sectors such as utilities, manufacturing, and retail to navigate strategic challenges related to supply chain volatility and sustainability transitions. An example includes GEP’s involvement in a $30 billion clean energy transition for a U.S. utility, where her expertise contributes to successful outcome delivery.
Publications and Regulatory Knowledge
Beth’s background is enriched by a portfolio of professional publications and regulatory insights related to compliance, risk management, and governance, particularly in financial services and corporate governance frameworks. Among these are thought pieces developed in collaboration with Deloitte’s Center for Regulatory Strategies, focusing on:
- Heightened regulatory expectations by the Office of the Comptroller of the Currency (OCC)
- The Federal Reserve’s enhanced prudential standards under the Dodd-Frank Act
- Compliance management strategies for banks responding to intensified regulatory scrutiny
- The operational implications of the Volcker Rule for banking organizations
This regulatory knowledge signals a strong capability in navigating complex environments that hinge on risk alignment, board oversight, audit functions, and data infrastructure — all critical components in financial and enterprise risk management.
Professional Development and Certifications
Beth holds recent certifications reinforcing her leadership and technical competencies, including:
- Cybersecurity at Work (LinkedIn May 2023)
- Inclusive Mindset (LinkedIn May 2023)
- Learning GDPR (LinkedIn May 2023)
- How to Inspire and Develop Your Direct Reports (LinkedIn May 2023)
These credentials attest to her commitment to continuous professional growth in areas directly aligned with current market and technological demands, especially around data privacy, team leadership, and organizational culture.
Network and Industry Influence
Beth maintains a substantial professional network with over 1,000 followers and 500+ connections primarily on LinkedIn, demonstrating her active engagement in industry communities. She frequently participates in discussions relating to supply chain resilience, technology adoption in procurement, and strategic market positioning for corporate clients.
Her posts and engagements underscore a focus on enabling procurement leaders to anticipate market fluctuations and build adaptive capabilities via AI integration and scenario planning. This places her at the nexus of marketing strategy, technology enablement, and operational excellence within GEP.
Summary
Beth Araujo is a seasoned marketing and procurement professional with a strong focus on driving growth and differentiation within the supply chain and procurement domains. Her combined experience in marketing strategy, technology adoption (notably AI), and regulatory insight equips her to provide valuable leadership within GEP and to clients navigating supply chain complexity and market uncertainty. Fluent in Spanish and German and located in Connecticut, Beth’s profile reflects a blend of strategic, operational, and regulatory expertise suitable for engagements requiring both breadth and depth in supply chain and procurement innovation.
