Professional Summary
Professional Overview
Beth Coffey is a seasoned executive with over 30 years of experience in the retail and technology industries. As the Vice President of Sales & Marketing at Woodcraft Supply, LLC, she is responsible for driving the company's sales and marketing strategy, leading a talented team, and expanding the brand's reach in the woodworking and hobbyist markets.
Experience Summary
Current Role
Beth has been the Vice President of Sales & Marketing at Woodcraft Supply, LLC since 2019. In this role, she oversees the company's sales, marketing, and customer service functions, with a focus on developing and executing strategic initiatives to drive revenue growth, enhance brand awareness, and improve customer satisfaction. Under her leadership, the company has achieved significant milestones, including record-breaking sales, the launch of a successful e-commerce platform, and the expansion of its product offerings to meet the evolving needs of its customer base.
Career Progression
Prior to her current role, Beth held various leadership positions in the retail and technology sectors. She served as the Director at Hobby Lobby / Mardel, where she was instrumental in shaping the company's strategic direction and driving operational excellence. Before that, she held the role of Vice President at School Specialty, Inc., where she was responsible for overseeing the company's sales, marketing, and product development efforts. Beth's early career includes positions at Motricity (now Voltari), IBM, and Broderbund Software, where she demonstrated her ability to thrive in dynamic, fast-paced environments and drive transformative change.
Academic Background
Beth holds a Bachelor's degree in Business Administration from the University of Wisconsin-Madison, where she graduated with honors.
Areas of Expertise
- Sales and marketing strategy development
- Brand management and customer engagement
- Omnichannel retail operations
- Data-driven decision making
- Cross-functional team leadership
- Change management and organizational transformation
Professional Impact
Throughout her career, Beth has consistently demonstrated her ability to drive growth, improve operational efficiency, and foster collaborative, high-performing teams. Her contributions have been recognized through numerous awards and accolades, including being named a "Top 50 Influential Women in Retail" by the National Retail Federation.
Conclusion
With her exceptional leadership skills, deep industry expertise, and a proven track record of success, Beth Coffey is poised to continue making a significant impact on the organizations and communities she serves. As the Vice President of Sales & Marketing at Woodcraft Supply, LLC, she is committed to leveraging her vast experience to propel the company's growth and solidify its position as a leading player in the woodworking and hobbyist markets.
