Professional Overview
Beth Heeney is an experienced ecommerce and digital merchandising professional with a strong track record of driving online sales growth and operational excellence. As the Director of Ecommerce at Duluth Trading Company, she leverages her deep expertise in omnichannel retail strategy, digital merchandising, and inventory management to deliver measurable business impact.
Experience Summary
Current Role
As the Director of Ecommerce at Duluth Trading Company, Beth is responsible for overseeing all aspects of the company's online sales channels. She develops and implements innovative digital merchandising strategies to enhance the customer experience and optimize conversion rates. Under her leadership, Duluth's ecommerce division has consistently exceeded revenue targets and market growth benchmarks.
Career Progression
Prior to her current role, Beth served as the Digital Merchandising Coordinator at Kohl's.com, where she played a pivotal part in revamping the company's online product presentation and navigation. She also held purchasing and inventory management positions at Madison Lighting and American Health and Safety, gaining valuable experience in supply chain optimization and product lifecycle management. Earlier in her career, Beth was a Territory Sales Representative at Intershoe, honing her customer-centric approach and sales acumen.
Academic Background
Beth holds a Bachelor of Science degree in Marketing from the University of Wisconsin-Madison, where she graduated with distinction.
Areas of Expertise
- Ecommerce strategy and omnichannel retailing
- Digital merchandising and user experience optimization
- Inventory management and supply chain optimization
- Cross-functional team leadership and project management
- Data-driven decision making and performance analysis
Professional Impact
During her tenure at Duluth Trading Company, Beth has spearheaded the implementation of a new personalization engine, resulting in a 17% increase in online conversion rates. She has also led the development of a comprehensive product content management system, improving the brand's digital presence and streamlining operational efficiency.
Conclusion
With her comprehensive ecommerce expertise, data-driven mindset, and proven track record of success, Beth Heeney is poised to continue driving sustainable growth and innovation in the rapidly evolving digital retail landscape.
