Professional Summary
Professional Overview
Beth Huck is the Senior Vice President of Sales & Marketing at PMMA (Presbyterian Manors of Mid-America®), a leading provider of senior living communities. With over 20 years of experience in the senior living industry, she is a seasoned executive known for her expertise in driving sales and marketing strategies that deliver sustainable growth and exceptional customer experiences.
Experience Summary
Current Role
In her current role as Senior Vice President of Sales & Marketing at PMMA, Beth is responsible for overseeing the organization's sales and marketing efforts across its network of communities. She leads a team of skilled professionals to develop and implement holistic strategies that align with PMMA's overall business objectives. Under her leadership, the sales and marketing function has achieved significant improvements in occupancy rates, lead generation, and brand recognition.
Career Progression
Prior to her current role, Beth served as the Corporate Sales Director at PMMA, where she played a pivotal role in enhancing the company's sales processes and driving sales performance. Before joining PMMA, she held various senior-level positions in the senior living industry, including Vice President of Sales and Marketing at Omega Senior Living and Christian Horizons, and Corporate Director of Sales and Marketing at Provision Living Senior Communities. Throughout her career, Beth has consistently demonstrated her ability to drive growth, optimize operations, and foster strong relationships with both internal and external stakeholders.
Academic Background
Beth holds a Bachelor's degree in Business Administration from the University of Missouri, with a concentration in Marketing. She has also completed several executive leadership programs and industry-specific certifications, further enhancing her expertise in the senior living sector.
Areas of Expertise
- Strategic sales and marketing planning
- Lead generation and customer acquisition
- Brand management and digital marketing
- Operational optimization and performance improvement
- Talent development and team leadership
Professional Impact
Under Beth's leadership, the sales and marketing teams at PMMA have achieved significant milestones, including:
- Increasing occupancy rates across the organization's portfolio by an average of 8% over the past two years
- Implementing a data-driven, multi-channel lead generation strategy that has resulted in a 25% increase in qualified leads
- Spearheading a comprehensive rebranding initiative that has strengthened PMMA's market positioning and brand recognition
Conclusion
With her extensive experience, strategic vision, and proven track record of success, Beth Huck is a respected leader in the senior living industry. In her current role as Senior Vice President of Sales & Marketing at PMMA, she continues to drive innovation, foster collaboration, and deliver exceptional results that contribute to the organization's long-term growth and sustainability.
