Betsey Rapp

VP, Commercial

San Francisco, California, United States

Professional Overview
Betsey Rapp is an accomplished marketing and commercial executive with over a decade of experience driving success in the biotech and healthcare industries. As the current VP of Commercial at Adela, Inc., she is responsible for leading the company's go-to-market strategies, product positioning, and commercial operations to drive revenue growth and market share expansion.

Experience Summary

Current Role
As VP of Commercial at Adela, Inc., Betsey is responsible for developing and executing the company's commercial strategy across multiple product lines. She oversees a team of marketing, sales, and business development professionals, and has been instrumental in positioning Adela as a leader in its respective market segments. Under her leadership, Adela has achieved significant revenue growth and secured numerous strategic partnerships with key industry players.

Career Progression
Prior to joining Adela, Betsey held various marketing and market access roles at leading biotech companies, including DotLab and GRAIL, Inc. At DotLab, she served as the VP of Marketing and Market Access, where she led the successful launch of the company's groundbreaking diagnostic platform. At GRAIL, Inc., Betsey progressed from Director to Senior Director of Product Marketing, playing a pivotal role in the development and commercialization of the company's innovative cancer detection technologies.

Betsey's earlier career experience includes serving as the Director of Marketing at Crescendo Bioscience, where she spearheaded the launch and market expansion of the company's flagship product. She also dedicated her time to Expanding Your Horizons, a non-profit organization focused on encouraging young women to pursue STEM-related careers, serving on its Board of Directors for several years.

Academic Background
Betsey holds a Bachelor of Science degree in Biochemistry from the University of California, Berkeley, where she graduated with honors and distinction.

Areas of Expertise

• Strategic marketing and commercial planning

• Product launch and lifecycle management

• Market access and reimbursement strategy

• Cross-functional team leadership and collaboration

• Strategic partnerships and business development

• Data-driven decision making and performance optimization

Professional Impact
Throughout her career, Betsey has demonstrated a proven track record of driving commercial success and delivering tangible results. At DotLab, she led the launch of the company's groundbreaking diagnostic platform, which resulted in a 30% increase in market share within the first 12 months. At GRAIL, Inc., Betsey's strategic marketing initiatives contributed to the successful commercialization of the company's flagship cancer detection test, which has since been adopted by leading healthcare systems worldwide.

Conclusion
Betsey Rapp's extensive experience, innovative mindset, and strategic leadership make her a valuable asset to Adela, Inc. and the broader biotech and healthcare industry. As she continues to drive the company's commercial success, Betsey is poised to make a significant impact on improving patient outcomes and advancing the frontiers of diagnostic and therapeutic technologies.