Professional Summary

Professional Overview

Betsy Jazynka is an accomplished marketing executive with over 20 years of experience driving strategic brand development and impactful marketing campaigns. As the Chief Marketing Officer at Orion, she is responsible for leading the company's integrated marketing efforts, overseeing a team of talented professionals, and developing innovative solutions to elevate the Orion brand and drive business growth.

Experience Summary

Current Role

As the Chief Marketing Officer at Orion, Betsy is responsible for developing and executing the company's comprehensive marketing strategy. She oversees all aspects of the marketing function, including brand management, digital marketing, content creation, and campaign management. Under her leadership, Orion has experienced significant growth in brand awareness and customer engagement, contributing to the company's overall success.

Career Progression

Prior to joining Orion, Betsy held several senior marketing roles, including Vice President of Marketing at Union Bank & Trust, Creative Director at Omaha Steaks, and Chief Creative Officer at Ervin & Smith. She co-founded Blogglebeans, a successful digital marketing agency, demonstrating her entrepreneurial spirit and ability to drive innovation. Betsy's diverse background has equipped her with a deep understanding of the marketing landscape and a proven track record of delivering measurable results.

Academic Background

Betsy holds a Bachelor of Fine Arts degree in Graphic Design from the University of Nebraska-Lincoln, where she graduated with honors. Her specialized education in design, coupled with her extensive marketing experience, has enabled her to develop a unique, data-driven approach to brand strategy and campaign execution.

Areas of Expertise

• Integrated marketing strategy and execution

• Brand development and positioning

• Digital marketing and social media

• Content creation and management

• Campaign planning and optimization

• Team leadership and talent development

Professional Impact

Throughout her career, Betsy has been recognized for her ability to drive impactful marketing campaigns that deliver tangible results. As the Creative Director at Omaha Steaks, she led the development of a highly successful digital marketing initiative that resulted in a 25% increase in online sales. More recently, in her role as Vice President of Marketing at Union Bank & Trust, Betsy spearheaded a comprehensive rebranding effort that significantly enhanced the bank's market presence and customer engagement.

Conclusion

Betsy Jazynka is a strategic and innovative marketing leader who excels at creating and executing integrated marketing solutions that drive business growth. Her diverse experience, creative vision, and data-driven approach make her a valuable asset to Orion as the company continues to expand its market presence and solidify its position as an industry leader.