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Betsy Rinaldi

Betsy Rinaldi


Experienced Data Business Operations Executive



Professional Overview


Betsy Rinaldi is a seasoned data and analytics professional with over 20 years of experience in the consumer insights and marketing technology industries. As the Vice President of Data Business Operations at Numerator, she is responsible for driving strategic growth and optimizing operational efficiency across the company's data-driven products and services.

Experience Summary



Current Role


As Vice President of Data Business Operations at Numerator, Betsy oversees the day-to-day operations of the company's data business, including data acquisition, processing, and distribution. She leads a team of data analysts and business operations specialists to ensure the delivery of high-quality, actionable insights to Numerator's clients. Additionally, Betsy serves as the Membership Officer for Numerator's Pride employee resource group, championing diversity, equity, and inclusion initiatives within the organization.

Career Progression


Prior to her current role, Betsy held several leadership positions at Numerator and its predecessor, Quotient Technology Inc. As the Sr. Director of Data Business Operations, she was instrumental in streamlining the company's data processes and improving operational efficiency. Before that, she spent nearly a decade at The Nielsen Company, where she advanced from a BASES Senior Field Coordinator to the Vice President of Analytic Consulting, overseeing a team of data analysts and strategists.

Academic Background


Betsy holds a Bachelor of Science degree in Business Administration from the University of Cincinnati, where she graduated with honors.

Areas of Expertise


  • Data management and business operations

  • Consumer insights and market analysis

  • Strategic planning and decision-making

  • Team leadership and performance optimization

  • Diversity, equity, and inclusion program development


Professional Impact


Throughout her career, Betsy has played a pivotal role in driving data-driven decision-making and operational excellence at leading consumer insights and marketing technology companies. Her achievements include:

  • Spearheading the implementation of a new data processing and distribution system at Numerator, resulting in a 25% increase in operational efficiency.

  • Leading the development of a customized data analytics platform that empowered Numerator's clients to make more informed, data-driven business decisions.

  • Championing the launch of Numerator's Pride ERG, which has since grown to over 100 members and facilitated meaningful discussions on LGBTQ+ inclusion and allyship.


Conclusion


With her extensive experience, strategic mindset, and commitment to operational excellence, Betsy Rinaldi is a valuable asset to Numerator and a respected leader in the data and analytics industry. As she continues to drive the company's data business forward, Betsy is poised to make a lasting impact on the consumer insights landscape.