Bettina Van De Keere

Chief Procurement Officer

Professional Overview
Bettina Van De Keere is an accomplished procurement and supply chain executive with over 25 years of diverse industry experience. As the Chief Procurement Officer at Malmar, she is responsible for leading the company's global procurement strategy, optimizing supplier relationships, and driving cost savings and operational efficiency across the organization.

Experience Summary

Current Role
As the Chief Procurement Officer at Malmar, Bettina is responsible for developing and implementing the company's procurement strategy to support its overall business objectives. She oversees the end-to-end procurement lifecycle, including sourcing, contract negotiation, supplier management, and inventory optimization. Under her leadership, Malmar has achieved significant cost savings and improved supply chain resilience, positioning the company for continued growth and success.

Career Progression
Prior to joining Malmar, Bettina held various leadership roles in the manufacturing and consumer goods industries. As the Regional Director and Supply Chain Director at Rogers Corporation, she was instrumental in streamlining global supply chain operations and driving process improvements that enhanced efficiency and customer satisfaction. She also served as the Global Procurement Director and European Supply Chain Director at Rogers, where she spearheaded strategic sourcing initiatives and optimized the company's supply chain network.

Earlier in her career, Bettina held positions at Alpro, CHEP, and Procter & Gamble, where she gained extensive experience in strategic procurement, product development, and packaging technology.

Academic Background
Bettina holds a Bachelor's degree in Packaging Technology from the University of Ghent, where she graduated with distinction. She has also completed various executive leadership programs, further strengthening her management and strategic planning capabilities.

Areas of Expertise

• Strategic procurement and sourcing

• Supply chain optimization and logistics management

• Supplier relationship management and risk mitigation

• Inventory management and demand forecasting

• Process improvement and operational efficiency

• Cross-functional collaboration and change management

Professional Impact
During her tenure at Rogers Corporation, Bettina led a global initiative to consolidate the company's supplier base and negotiate more favorable contract terms, resulting in cost savings of over €10 million annually. She has also played a pivotal role in driving digital transformation within the procurement function, implementing advanced analytics and automation tools to enhance decision-making and improve overall supply chain visibility.

Bettina is an active member of the Procurement Leaders Network and has contributed to industry publications on best practices in sustainable procurement and supply chain resilience. Her expertise and thought leadership have positioned her as a respected voice in the procurement and supply chain management community.

Conclusion
Bettina Van De Keere's extensive experience, strategic vision, and proven track record of driving operational excellence make her a valuable asset to the Malmar organization. As Chief Procurement Officer, she is poised to further strengthen the company's procurement capabilities, optimize its global supply chain, and contribute to its long-term growth and competitiveness.