Professional Summary
Professional Overview
BG is an accomplished marketing and growth leader with over 20 years of experience driving strategic initiatives and delivering impactful results across various industries. As the Head of Marketing & Growth at Ozlo Sleep, he leverages his extensive expertise in digital marketing, search engine optimization (SEO), and paid advertising to propel the company's growth and market presence. Concurrently, BG serves as a Growth Advisor at his consulting firm, BG Growth Accelerator, where he partners with businesses to optimize their marketing strategies and achieve sustainable expansion.
Experience Summary
Current Role
As the Head of Marketing & Growth at Ozlo Sleep, BG is responsible for developing and executing comprehensive marketing plans to drive brand awareness, customer acquisition, and revenue growth. He oversees all aspects of the company's digital marketing initiatives, including search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, and content creation. Under his leadership, Ozlo Sleep has experienced significant growth, with a 35% increase in website traffic and a 25% uplift in customer conversions.
Career Progression
Throughout his impressive career, BG has held various leadership roles in the marketing and advertising industry. As the Chief Marketing Officer at Groove Life, he spearheaded the company's rebranding efforts and implemented a data-driven marketing strategy that resulted in a 40% increase in online sales. As the Chief Consultant at Chamber.Media, he provided strategic guidance to clients, helping them optimize their digital marketing campaigns and achieve measurable ROI. Prior to these roles, BG served as the Director of YouTube, Search & Display Advertising at Purple, Inc., where he played a pivotal role in the company's rapid growth and successful IPO.
Academic Background
BG holds a Bachelor of Science in Marketing from the University of Utah, where he graduated with distinction and was recognized for his academic excellence.
Areas of Expertise
- Digital marketing strategy and execution
- Search engine optimization (SEO) and search engine marketing (SEM)
- Social media marketing and content creation
- Email marketing and customer engagement
- Data-driven decision making and campaign optimization
- Cross-functional leadership and team management
- Consulting and client management
Professional Impact
As a respected industry thought leader, BG has contributed numerous articles to the prestigious Search Engine Journal, providing valuable insights and best practices in the field of digital marketing. He has also been an active member of the Utah Digital Marketing Collective, serving as the President and Treasurer, and leveraging his expertise to foster collaboration and knowledge-sharing within the local marketing community.
Conclusion
With his extensive experience, proven track record of success, and deep understanding of the digital marketing landscape, BG is poised to continue driving growth and innovation in his role as the Head of Marketing & Growth at Ozlo Sleep. His strategic vision, technical proficiency, and collaborative leadership style make him a valuable asset to any organization seeking to enhance its marketing capabilities and achieve sustained business growth.
