Bhaumik Sharma

Director Biddable, GroupM
Gurgaon, Haryana, India

Professional Overview

Bhaumik Sharma is a seasoned digital marketing professional with over a decade of experience driving successful campaigns and shaping innovative strategies across various industries. As the Director Biddable at GroupM, he leverages his deep expertise in programmatic advertising, media buying, and performance optimization to deliver measurable results for the agency's diverse client portfolio.

Experience Summary

Current Role

As the Director Biddable at GroupM, Bhaumik is responsible for overseeing the agency's biddable media operations, including paid search, social media advertising, and programmatic buying. He leads a team of skilled digital marketing specialists in developing and implementing effective media strategies that maximize ROI and drive business growth for clients. Bhaumik's strategic vision and data-driven approach have been instrumental in establishing GroupM as a trusted partner for leading brands in the region.

Career Progression

Prior to his current role, Bhaumik has held various leadership positions in the digital marketing industry. He served as the Digital Marketing Manager at East West Advertising, where he spearheaded the development and execution of comprehensive digital campaigns that drove tangible business impact for clients. Bhaumik also gained valuable experience as the Sr. Marketing Manager at Solvonix and the Marketing Manager at LBF Travel India Private Limited, where he honed his skills in digital marketing, campaign management, and data analytics.

Academic Background

Bhaumik holds a Bachelor's degree in Business Administration, with a specialization in Marketing, from a reputable university in India. His academic background has provided him with a strong foundation in marketing principles and business strategy, which he has seamlessly applied throughout his professional career.

Areas of Expertise

• Programmatic advertising and media buying

• Search engine marketing (SEM) and search engine optimization (SEO)

• Social media marketing and content strategy

• Performance marketing and data-driven decision making

• Digital campaign management and optimization

• Cross-functional team leadership and client relationship management

Professional Impact

Bhaumik's ability to align digital marketing strategies with business objectives has enabled him to drive significant impact for his clients. He has successfully launched high-performing campaigns that have resulted in increased brand awareness, customer acquisition, and revenue growth. Bhaumik's innovative approach and data-driven insights have positioned him as a trusted advisor, helping clients navigate the evolving digital landscape and stay ahead of the competition.

Conclusion

With his extensive experience, strategic acumen, and data-driven mindset, Bhaumik Sharma has emerged as a respected leader in the digital marketing industry. As the Director Biddable at GroupM, he continues to push the boundaries of what's possible, delivering transformative solutions that drive sustainable growth for the agency's clients.