BS

Bhawna Sethi


Bhawna Sethi - CEO and Founder, LetsInfluence.io



Professional Overview



Bhawna Sethi is the CEO and Founder of LetsInfluence.io, a prominent influencer marketing agency based in Gurgaon, India. She is noted for her expertise in influencer marketing and social media strategies, and is recognized for launching a women-owned organization. With a keen interest in startups, social media, and Ayurveda, Bhawna has established herself as a thought leader in the digital marketing industry.

Company Overview: LetsInfluence.io



LetsInfluence.io is a 360-degree influencer marketing agency. The firm specializes in connecting brands with effective influencer partnerships to engage target audiences and achieve maximum ROI through data-driven strategies. The organization comprises a team of skilled marketers and creatives committed to enhancing brand engagement and credibility through strategic content production and social media influencer collaborations.

Education and Background



Bhawna holds a BBA in Management from SRM University and an MBA in Marketing from IBMR Business School. Her professional journey includes enriching experiences working with Entracker and collaborating with Chinese investors, which provided her with a robust understanding of the startup ecosystem and fintech landscapes. This background has been instrumental in her approach to digital marketing and influencer-focused business models.

Professional Achievements and Insights



Bhawna's notable achievements include the successful establishment of a women-led marketing firm, which has been instrumental in supporting brands by enhancing their digital presence and strengthening audience connections. Her leadership approach emphasizes creating high-quality influencer partnerships while maintaining a focus on company and employee growth, despite the challenges of a bootstrapped startup environment.

Industry Impact and Personal Perspective



As a perceptive entrepreneur, Bhawna Sethi has contributed significantly to the evolution of social media's role in marketing. She advocates for the potential of digital content as the primary medium to connect with modern consumers. During the pandemic, when online presence became crucial, her foresight in the industry allowed LetsInfluence to remain competitive and resilient in the transformative landscape of digital marketing.

Roles and Responsibilities



In her capacity at LetsInfluence, Bhawna is responsible for strategic building, team growth, and organizational development. Her persistent efforts are rooted in fostering a collaborative team culture and pioneering marketing efforts. Bhawna's most notable challenge has been assembling an ideal team that possesses a shared vision and entrepreneurial spirit essential for scaling the agency.

Advice and Personal Reflections



Bhawna shares her entrepreneurial journey as a testament to persistence and adaptability. For aspiring women entrepreneurs, she emphasizes the importance of following one's unique path, working with determination, and embracing change with confidence.

Publications and Social Media Presence



Bhawna actively shares insights on marketing, entrepreneurship, and her experiences via various platforms:





With a growing presence, Bhawna engages with a community of followers, sharing her expertise and thoughts on evolving market trends.