Bhumika Dixit

Marketing Assistant
New Delhi, Delhi, India

Professional Overview

Bhumika Dixit is a versatile marketing professional with a proven track record of driving digital marketing strategies and implementing successful social media campaigns. As a Marketing Assistant at MEX Exhibitions Pvt. Ltd., she leverages her expertise in content creation, analytics, and campaign management to support the company's marketing initiatives and contribute to its growth.

Experience Summary

Current Role

Marketing Assistant, MEX Exhibitions Pvt. Ltd. (2024-07-01 to Present)

• Collaborates with the marketing team to develop and execute integrated marketing campaigns across various digital channels

• Manages social media platforms, including content curation, audience engagement, and performance tracking

• Conducts market research and analysis to identify target audience trends and optimize marketing strategies

• Assists in the development and implementation of SEO-driven content strategies to enhance online visibility

• Provides data-driven insights and recommendations to the marketing leadership team to drive continuous improvement

Career Progression

Digital Marketing Specialist, Wishes and Blessings (2024-04-01 to 2024-07-01)

• Executed successful social media marketing campaigns, driving increased brand awareness and engagement

• Optimized digital advertising strategies to maximize return on investment and achieve measurable results

• Collaborated with the creative team to develop compelling and visually appealing content for various digital platforms

Social Media Marketing Specialist, IITIANGUIDE (2023-08-01 to 2024-07-01)

• Developed and implemented social media content strategies to enhance the brand's online presence

• Monitored and analyzed social media performance metrics to identify opportunities for optimization

• Participated in the planning and execution of social media marketing campaigns to support the company's marketing objectives

Social Media Strategist, BESIVA LIFESTYLE PVT LTD (2023-04-01 to 2024-02-01)

• Developed and executed comprehensive social media strategies to increase brand visibility and drive customer engagement

• Leveraged data analytics to measure the effectiveness of social media campaigns and make data-driven decisions

• Collaborated with the creative team to produce engaging and visually appealing content for various social media platforms

Academic Background

• Bachelor of Business Administration (BBA), University of Delhi, 2023

Areas of Expertise

• Digital marketing strategy and execution

• Social media marketing and community management

• Content creation and optimization

• Data analysis and performance reporting

• Collaborative project management

Professional Impact

• Spearheaded the development and implementation of a successful social media strategy that resulted in a 25% increase in brand engagement and a 20% growth in the company's social media following

• Implemented data-driven optimization techniques that led to a 30% improvement in the cost-effectiveness of digital advertising campaigns

• Played a key role in the launch of a content marketing initiative that drove a 15% increase in website traffic and a 12% growth in lead generation

Conclusion

Bhumika Dixit is a driven and results-oriented marketing professional with a strong background in digital and social media marketing. Her ability to combine data-driven insights, creative thinking, and effective campaign execution has made her a valuable asset to the companies she has worked with. Bhumika is poised to continue making a meaningful impact in the marketing industry and is committed to driving the growth and success of her employer.