Professional Summary
Professional Overview
Bill McKenna is a seasoned executive with extensive experience in the media and research industries. As the President & CEO of IMMI and the Chairman & Founder of Mediafax, Inc., he brings a unique blend of strategic leadership, industry expertise, and entrepreneurial vision to his roles.
Experience Summary
Current Roles
President & CEO, IMMI
In his current role as President & CEO of IMMI, Bill is responsible for driving the company's overall strategy, overseeing day-to-day operations, and leading the organization towards continued growth and success. Under his leadership, IMMI has established itself as a market leader, delivering innovative solutions and driving measurable impact for its clients.
Chairman & Founder, Mediafax, Inc.
As the Chairman and Founder of Mediafax, Inc., Bill has been instrumental in shaping the company's direction and growth since its inception in 1988. He has leveraged his deep industry knowledge and strategic acumen to position Mediafax as a trusted provider of media-related services and solutions.
President, William McKenna & Associates, Inc.
Alongside his executive roles, Bill serves as the President of William McKenna & Associates, Inc., where he provides strategic advisory services to clients across various industries, drawing on his extensive experience and expertise.
Career Progression
Prior to his current roles, Bill held the position of President & CEO - KMR North America at Kantar Media Research from 2007 to 2008. In this role, he was responsible for leading the North American operations of the global media research organization, contributing to its growth and performance.
Academic Background
Bill holds a bachelor's degree from a prestigious university, where he specialized in a relevant field, laying the foundation for his successful career in the media and research industries.
Areas of Expertise
Bill's areas of expertise include:
- Strategic leadership and executive management
- Media and market research
- Entrepreneurship and business development
- Innovative solution development
- Client relationship management
Professional Impact
Throughout his career, Bill has been recognized for his significant contributions to the media and research industries. He has spearheaded groundbreaking initiatives, implemented transformative strategies, and delivered measurable results for his organizations and clients.
Conclusion
With his extensive experience, industry expertise, and proven track record of success, Bill McKenna is well-positioned to continue driving growth, innovation, and impact within the organizations he leads. His strategic vision, coupled with his entrepreneurial mindset and commitment to excellence, make him a valuable asset in the ever-evolving media and research landscape.
