Professional Summary
Professional Overview
BJ Cook is the President of 85SIXTY, a leading organization in the outdoor industry. He brings over 15 years of experience in marketing, business development, and strategic leadership. BJ's expertise spans the nonprofit, technology, and consumer goods sectors, with a strong focus on driving innovation and sustainable growth.
Experience Summary
Current Role
As President of 85SIXTY, BJ is responsible for overseeing the company's strategic direction, operations, and expansion efforts. He works closely with the executive team to identify new market opportunities, forge strategic partnerships, and enhance the organization's digital capabilities. Under BJ's leadership, 85SIXTY has established itself as a prominent player in the outdoor recreation space, known for its commitment to sustainability and community engagement.
Career Progression
Prior to his current role, BJ held various leadership positions, including serving as the CEO and Co-founder of Digital Operative Inc., a successful digital marketing agency. He also served on the Board of Directors at Digital Operative Inc. and Outdoor Outreach, providing strategic guidance and oversight. Additionally, BJ has held advisory board roles at San Diego Sport Innovators (SDSI) and Chalk Talk LLC, where he has leveraged his expertise to support the growth and development of startups and nonprofit organizations.
Academic Background
BJ holds a BA and BFA from Rutgers, The State University of New Jersey-New Brunswick, where he specialized in design and new media. He also completed a program in management at Elizabethtown College.
Areas of Expertise
- Outdoor industry strategy and innovation
- Digital marketing and e-commerce
- Nonprofit management and community engagement
- Entrepreneurship and business development
- Strategic planning and execution
- Collaborative leadership and team building
Professional Impact
Throughout his career, BJ has made significant contributions to the industries and organizations he has been involved with. As the CEO of Digital Operative Inc., he spearheaded the company's growth and transformation into a leading digital marketing agency, serving clients across various sectors. BJ's work in the nonprofit space, particularly with Outdoor Outreach, has helped expand access to outdoor recreation and environmental stewardship programs in underserved communities.
Conclusion
With his diverse experience, strategic mindset, and passion for the outdoors, BJ is poised to continue driving innovation and sustainable growth as the President of 85SIXTY. His proven track record of leadership, combined with his commitment to community and environmental impact, make him a valuable asset in the industry.
