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Blair Cerny

Blair Cerny, Senior Art Director



Professional Overview


Blair Cerny is a seasoned Senior Art Director with over 15 years of experience in the creative and design industry. Specializing in visual design, brand identity, and campaign development, Cerny has established a strong track record of delivering innovative and impactful work for leading organizations.

Experience Summary



Current Role


Cerny currently serves as the Senior Art Director at Allstate, a prominent insurance and financial services company. In this role, Cerny is responsible for leading cross-functional design teams, conceptualizing and executing engaging visual campaigns, and ensuring brand consistency across all marketing collateral. Cerny's strategic design approach and attention to detail have been instrumental in driving Allstate's brand evolution and enhancing the company's visual presence in the highly competitive insurance industry.

Career Progression


Prior to joining Allstate, Cerny held the position of Senior Creative Contractor at the company, where they leveraged their expertise to provide strategic design support and deliver impactful creative solutions. Before this, Cerny served as the Senior AD/ACD, Design at Allstate, overseeing the design function and guiding the team in developing visually striking and on-brand content.

Cerny's career journey also includes a notable tenure as the Senior Visual Designer at Esurance, where they played a pivotal role in shaping the company's brand identity and digital assets. Additionally, Cerny held the role of Senior Art Director at Publicis-Dialog, a leading advertising and marketing agency, further honing their skills in conceptual design and campaign development.

Academic Background


Cerny holds a Bachelor of Fine Arts (BFA) degree in Graphic Design from the renowned Parsons School of Design, where they developed a strong foundation in visual communication and design principles.

Areas of Expertise


  • Visual design and brand identity development

  • Campaign conceptualization and execution

  • Digital asset creation and optimization

  • Art direction and creative team leadership

  • Collaborative project management and stakeholder engagement


Professional Impact


Throughout their career, Cerny has been recognized for their exceptional design work and industry contributions. Notable achievements include leading the award-winning rebrand of Allstate's commercial division, which resulted in a 25% increase in brand recognition and a 15% uplift in customer engagement. Cerny has also played a pivotal role in the development of innovative digital experiences for Esurance, driving a 20% increase in online conversion rates.

Conclusion


With a proven track record of success and a deep passion for design, Blair Cerny continues to push the boundaries of creative excellence. As the Senior Art Director at Allstate, Cerny is dedicated to driving the company's visual identity forward, fostering a collaborative design culture, and delivering exceptional creative solutions that resonate with customers and industry peers alike.