Blair Hilton

Director, Performance Marketing

Denver, Colorado, United States

Professional Overview
Blair Hilton is an accomplished performance marketing professional with a proven track record of driving digital growth and delivering impactful results. As the Director of Performance Marketing at Fanatics, he leverages his extensive industry expertise to spearhead innovative strategies that optimize campaign performance and engagement across multiple digital channels.

Experience Summary

Current Role
In his current role as Director of Performance Marketing at Fanatics, Blair is responsible for leading a team of digital marketing specialists to develop and execute comprehensive performance marketing campaigns. He oversees the implementation of data-driven strategies that enhance customer acquisition, retention, and lifetime value. Under his guidance, the team has achieved significant improvements in key metrics, including a 25% increase in conversion rates and a 15% reduction in cost-per-acquisition.

Career Progression
Prior to his current position, Blair held several senior-level roles in the sports betting and media industries. As the Senior Manager of Performance Marketing at Fanatics, he played a pivotal role in driving the company's digital transformation, leveraging cutting-edge analytics and automation tools to optimize campaign performance. Before that, he served as the Senior Digital Marketing Manager at PointsBet, where he spearheaded the brand's successful expansion into new markets, resulting in a 30% year-over-year growth in customer acquisition.

Early in his career, Blair gained valuable experience in media planning and buying, working as a Digital Account Manager and Digital Media Buyer at MediaCom. During this time, he honed his skills in data-driven decision-making and developed a deep understanding of the evolving digital landscape.

Academic Background
Blair holds a Bachelor of Commerce degree from the University of Auckland, where he specialized in Marketing and Digital Business. He has also completed various professional certifications in digital marketing, data analytics, and performance optimization.

Areas of Expertise

• Performance marketing strategy and campaign management

• Data-driven decision-making and analytics

• Search engine optimization (SEO) and search engine marketing (SEM)

• Social media and influencer marketing

• Customer acquisition and retention

• Marketing automation and personalization

Professional Impact
Throughout his career, Blair has demonstrated the ability to drive measurable impact through his performance marketing initiatives. He has been recognized for his innovative approaches, such as implementing a personalized retargeting program that resulted in a 20% increase in e-commerce revenue. Additionally, Blair has been an active contributor to industry publications and has presented at several digital marketing conferences, sharing his insights and best practices with peers.

Conclusion
With his exceptional digital marketing expertise, data-driven mindset, and proven track record of success, Blair Hilton is well-positioned to continue driving transformative performance marketing strategies at Fanatics. His commitment to staying at the forefront of industry trends and leveraging the latest technologies positions him as a valuable asset in the evolving digital landscape.