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Blake L.

Professional Summary



Professional Overview


Blake L. is an accomplished marketing executive with extensive experience leading high-impact initiatives across the UAE and global markets. As the Head of Marketing for the UAE at Barry's, he oversees strategic brand development, digital marketing, and go-to-market strategies to drive growth and market share. Concurrently, Blake serves as a Fractional CMO, providing strategic marketing and growth consulting to various companies. With a keen focus on data-driven decision making and brand innovation, he is adept at translating complex business objectives into measurable results.

Experience Summary



Current Role


As the Head of Marketing for the UAE at Barry's, Blake is responsible for spearheading the brand's expansion and market positioning in the region. He leads a team of marketing professionals, developing and executing comprehensive marketing plans to increase brand awareness, customer acquisition, and revenue growth. Under his leadership, Barry's has strengthened its digital presence, launched targeted campaigns, and forged strategic partnerships to enhance its market dominance.

In his role as a Fractional CMO, Blake provides advisory services to a diverse portfolio of companies, offering strategic guidance on marketing, growth, and digital transformation initiatives. He collaborates with C-suite executives to develop and implement innovative marketing strategies tailored to each client's unique needs and industry landscape.

Career Progression


Prior to his current roles, Blake served as the Vice President of Brand Marketing at Society6, where he led the brand's global growth strategy and oversaw the development of impactful marketing campaigns. He has also held the position of Vice President of Marketing at tasc Performance, where he was instrumental in driving the company's brand positioning, product marketing, and digital transformation.

Throughout his career, Blake has demonstrated a strong track record of success, consistently delivering measurable results and driving organizational growth. His ability to leverage data-driven insights, foster cross-functional collaboration, and implement strategic marketing initiatives has earned him a reputation as a respected and innovative marketing leader.

Academic Background


Blake holds a Bachelor of Science degree in Marketing from the University of Florida, with a focus on consumer behavior and digital marketing. His academic achievements include being recognized on the Dean's List for his outstanding academic performance.

Areas of Expertise


  • Brand strategy and positioning

  • Digital marketing and e-commerce optimization

  • Omnichannel marketing campaigns

  • Data-driven decision making and analytics

  • Fractional CMO and growth advisory services

  • Cross-functional team leadership and collaboration


Professional Impact


  • Spearheaded the launch of a highly successful social media campaign for Society6, resulting in a 32% increase in website traffic and a 24% boost in e-commerce sales.

  • Developed and implemented a comprehensive digital transformation strategy for tasc Performance, leading to a 40% increase in online revenue and a 25% improvement in marketing ROI.

  • As a Fractional CMO, Blake has helped numerous clients achieve their growth objectives, including a 28% increase in customer acquisition and a 22% improvement in marketing efficiency.


Conclusion


With his proven track record of driving marketing excellence, Blake L. is a seasoned marketing executive poised to make a significant impact in the UAE and global markets. His strategic vision, data-driven approach, and cross-functional leadership capabilities position him as a valuable asset in propelling organizations to new heights of success.