BL

Blake L.

Professional Summary



Professional Overview


Blake L. is a seasoned marketing executive with a proven track record of driving brand growth and digital transformation across diverse industries. As the Head of Marketing, UAE at Barry's, he is responsible for spearheading the company's marketing initiatives and strategic expansion in the United Arab Emirates. Additionally, Blake serves as the Founder of Theyre, a fractional marketing and growth strategy consultancy, where he partners with various companies to optimize their marketing efforts and achieve sustainable growth.

Experience Summary



Current Roles


Head of Marketing, UAE at Barry's (2024-08-01 to Present)
  • Oversees the development and implementation of comprehensive marketing strategies to drive brand awareness and customer acquisition in the UAE market

  • Leads a team of marketing professionals to execute integrated campaigns across digital and traditional channels

  • Collaborates with cross-functional teams to align marketing initiatives with the company's overall business objectives

  • Monitors and analyzes market trends, consumer behaviors, and competitor activities to inform data-driven decision-making


Founder at Theyre (2022-01-01 to Present)
  • Provides fractional marketing and growth strategy consulting services to a diverse client base

  • Develops and implements tailored marketing plans to help businesses achieve their growth goals

  • Leverages data-driven insights to optimize marketing mix and channel performance

  • Serves as a strategic partner to clients, offering guidance on brand positioning, digital marketing, and revenue generation


CMO (Fractional Marketing & Growth Strategy) at Various Companies (2018-08-01 to Present)
  • Serves as a fractional Chief Marketing Officer for multiple companies, providing strategic marketing leadership and guidance

  • Collaborates with executive teams to align marketing initiatives with broader business objectives

  • Drives the development and execution of integrated marketing campaigns across various channels

  • Analyzes marketing performance data to identify opportunities for optimization and growth


Previous Roles


VP Brand Marketing at Society6 (2022-05-01 to 2024-08-01)
  • Spearheaded the brand strategy and marketing initiatives for the ecommerce platform, driving increased brand awareness and customer engagement

  • Oversaw the development and execution of comprehensive digital marketing campaigns, including search engine optimization, social media, and email marketing

  • Collaborated with cross-functional teams to enhance the customer experience and drive sales growth


Vice President Marketing at tasc Performance (2020-01-01 to 2022-02-01)
  • Developed and implemented effective marketing strategies to support the brand's growth in the activewear industry

  • Led the marketing team in the creation and execution of integrated campaigns across various channels, including digital, print, and events

  • Analyzed market trends and customer data to inform strategic decision-making and drive continuous improvement


Academic Background


Blake holds a Bachelor of Business Administration degree from the University of Texas at Austin, with a specialization in Marketing.

Areas of Expertise


  • Brand strategy and positioning

  • Integrated marketing campaign development and execution

  • Digital marketing, including SEO, social media, and email marketing

  • Data-driven decision-making and performance analysis

  • Cross-functional collaboration and team leadership

  • Fractional marketing and growth strategy consulting


Professional Impact


  • Grew the social media following of a leading activewear brand by 25% within 12 months

  • Achieved a 20% increase in website traffic and a 15% improvement in conversion rates for an ecommerce platform

  • Developed and launched a successful rebranding campaign that resulted in a 30% uplift in brand recognition

  • Consistently delivered double-digit year-over-year growth for clients through data-driven marketing strategies


Conclusion


With his extensive experience in marketing leadership, Blake L. has a proven track record of driving brand growth, digital transformation, and sustainable revenue generation. As the Head of Marketing, UAE at Barry's and the Founder of Theyre, he continues to leverage his expertise to help organizations navigate the evolving marketing landscape and achieve their strategic objectives.