Blake Underhill

Associate Director, Amazon Merchandising & Marketing
Houston, Texas, United States

Professional Overview

Blake Underhill is an accomplished ecommerce and digital marketing professional with extensive experience in driving success for leading consumer brands on the Amazon platform. As the Associate Director of Amazon Merchandising & Marketing at Sol de Janeiro, he leverages his deep expertise in marketplace strategy, account management, and data-driven optimization to elevate the company's presence and performance on the world's largest online retail platform.

Experience Summary

Current Role

In his current role at Sol de Janeiro, Blake is responsible for overseeing all aspects of the brand's Amazon business, including product catalog management, content optimization, advertising strategy, and sales performance analysis. He works closely with cross-functional teams to develop and execute integrated campaigns that drive visibility, engagement, and conversion among Amazon shoppers. Under his leadership, the brand has consistently exceeded sales targets and achieved year-over-year growth on the platform.

Career Progression

Prior to joining Sol de Janeiro, Blake held several key roles in the ecommerce and digital marketing space. As the National Account Manager, Amazon & Pureplay at Bondi Sands, he managed high-profile vendor and seller relationships, driving significant revenue growth and market share expansion. In his previous position as Senior Manager, Amazon at Wpromote, he led a team of marketplace specialists in optimizing campaign performance and implementing innovative strategies to improve brand positioning. Blake's early career experience includes roles as a Marketplace Business Manager at BVA Commerce and an Ecommerce Account Associate at Steve Madden, where he gained valuable hands-on experience in ecommerce operations and account management.

Academic Background

Blake holds a Bachelor of Business Administration degree from the University of Houston, with a concentration in Marketing. During his studies, he demonstrated strong academic performance and actively participated in various student organizations, further developing his leadership and teamwork skills.

Areas of Expertise

• Amazon Marketplace Strategy and Optimization

• Ecommerce Merchandising and Catalog Management

• Digital Marketing and Advertising Campaign Management

• Data Analysis and Performance Reporting

• Cross-Functional Collaboration and Project Management

Professional Impact

Throughout his career, Blake has consistently delivered exceptional results for the brands he has represented on the Amazon platform. In his previous role at Bondi Sands, he was instrumental in driving a 25% increase in Amazon sales and a 20% improvement in product visibility through strategic merchandising and targeted advertising initiatives. At Wpromote, he led a team that successfully launched several new-to-Amazon brands, achieving top-ranking positions in their respective categories within the first six months.

Conclusion

With a proven track record of success in the ecommerce and digital marketing space, Blake Underhill is a valuable asset to the Sol de Janeiro team. His deep understanding of the Amazon ecosystem, coupled with his ability to develop and execute data-driven strategies, positions him as a strategic leader who can drive transformative growth for the brand in the ever-evolving online retail landscape.