Blakely Bucich
Merchandising Director, Nike Direct Digital Commerce - Kids
Professional Overview
Blakely Bucich is an accomplished retail merchandising professional with over a decade of experience in the athletic apparel industry. As the Merchandising Director for Nike's Direct Digital Commerce - Kids division, she leverages her deep expertise in product strategy, consumer insights, and omnichannel merchandising to drive growth and innovation across Nike's digital platforms.
Experience Summary
Current Role
In her current role as Merchandising Director, Blakely is responsible for leading the merchandising strategy and execution for Nike's kids' digital offerings. She oversees the curation and positioning of products, ensuring an engaging and seamless shopping experience for Nike's youngest consumers. Blakely's collaborative approach and data-driven decision-making have been instrumental in achieving strong digital sales performance and enhancing Nike's brand affinity among families.
Career Progression
Blakely's career at Nike has been marked by a steady progression of roles and increasing responsibilities. Prior to her current position, she served as the Merchandising Director for Nike Direct Digital Commerce + Stores - Kids Apparel & Accessories, where she successfully integrated the merchandising strategies across the company's digital and physical retail channels. Before that, Blakely held various merchandising roles within the women's and men's categories, including Category Merchandising Director for Women's Performance Footwear and Winter, and Associate Category Merchant for Men's Sportswear.
Academic Background
Blakely holds a Bachelor of Science degree in Merchandising and Consumer Studies from the University of Oregon, where she graduated with honors.
Areas of Expertise
- Omnichannel merchandising strategy and execution
- Digital consumer insights and data analysis
- Product assortment planning and optimization
- Cross-functional collaboration and team leadership
- Trend forecasting and market analysis
Professional Impact
Throughout her career, Blakely has played a pivotal role in driving innovation and growth within Nike's kids' business. Her ability to translate consumer insights into strategic merchandising decisions has resulted in several successful product launches and improved digital sales performance. Blakely's leadership and cross-functional partnerships have also contributed to the strengthening of Nike's brand affinity among families and the enhancement of the overall customer experience.
Conclusion
With her deep industry expertise, data-driven decision-making, and collaborative leadership style, Blakely Bucich is poised to continue driving the success of Nike's kids' direct digital commerce business. As she progresses in her career, Blakely remains committed to leveraging her skills and experience to further expand Nike's market dominance and deliver exceptional value to the company's customers.
