Blanca Blandon is an experienced community manager and entrepreneur with a diverse background in media, communications, and digital marketing. As the founder of Lolita Coffee Scrub and the community manager at Populist Media Inc., she leverages her expertise in content creation, social media strategy, and audience engagement to drive impactful results for her clients and ventures.
Experience Summary
Current Roles
Founder, Lolita Coffee Scrub (2019-Present)
- Developed and launched a successful natural skincare brand, Lolita Coffee Scrub, capitalizing on the growing demand for eco-friendly and sustainable products
- Responsible for all aspects of business operations, including product development, branding, marketing, and sales
- Grew the brand's social media following by over 50% within the first year, engaging a loyal customer base through targeted content and influencer partnerships
Community Manager, Populist Media Inc. (2015-Present)
- Manage online communities and social media channels for various clients in the media and entertainment industry
- Develop and implement comprehensive community engagement strategies to foster brand loyalty, increase audience reach, and drive social media metrics
- Collaborate with cross-functional teams to create and curate engaging content that resonates with target audiences
Career Progression
Prior to her current roles, Blanca held several positions in the media and communications field, including Marketing Specialist at Lumiere Vancouver, Director of Communications at West End BIA, and various production and reporting roles at local television and digital media outlets. This diverse experience has equipped her with a well-rounded skill set and a deep understanding of the evolving media landscape.
Academic Background
Blanca holds a Broadcast Journalism diploma from the British Columbia Institute of Technology (BCIT), where she honed her storytelling and production skills. Her academic background and hands-on experience have been instrumental in shaping her ability to create compelling content and effectively engage with diverse audiences.
Areas of Expertise
- Community management and audience engagement
- Social media strategy and content creation
- Digital marketing and brand promotion
- Entrepreneurship and small business operations
- Multimedia production and storytelling
Professional Impact
Blanca's work has been recognized for its creativity and impact. As the founder of Lolita Coffee Scrub, she has successfully launched a brand that has gained a loyal following among eco-conscious consumers. In her role as community manager at Populist Media Inc., she has consistently demonstrated her ability to drive engagement, increase audience reach, and support the growth of her clients' digital presence.
Conclusion
With her extensive experience in media, communications, and digital marketing, coupled with her entrepreneurial spirit and passion for community engagement, Blanca Blandon is a versatile and valuable asset to any organization looking to strengthen its online presence and cultivate a thriving, loyal customer base.
