Blanca Romero De Balanzo

Chief Marketing Officer

Professional Overview
Blanca Romero De Balanzo is a seasoned marketing executive with over 7 years of experience driving growth and innovation across the fashion and e-commerce industries. As the Chief Marketing Officer at PERCENTIL, she is responsible for developing and executing comprehensive marketing strategies to enhance brand visibility, increase customer acquisition, and optimize revenue generation.

Experience Summary

Current Role
As the Chief Marketing Officer at PERCENTIL, Blanca oversees all marketing activities, including campaign planning, digital marketing, content creation, and data analytics. She has been instrumental in implementing data-driven strategies that have led to a 25% increase in website traffic and a 20% improvement in conversion rates within the first year of her tenure.

Career Progression
Prior to her current role, Blanca held various growth marketing positions, including Growth Marketing Manager at KooKoo Ventures and ACCIDENTAL CUTTING. In these roles, she demonstrated her expertise in developing and executing successful growth hacking initiatives, resulting in significant increases in user acquisition and customer engagement. Additionally, Blanca has experience as a Seeker at We Are Seekers, where she collaborated with cross-functional teams to identify and capitalize on emerging market trends.

Academic Background
Blanca holds a Master's degree in Digital Marketing and E-commerce from the University of Madrid, where she graduated with distinction. Her academic achievements and specialized knowledge in data-driven marketing and e-commerce have been crucial in shaping her professional success.

Areas of Expertise

• Digital marketing strategy and execution

• Data analysis and performance optimization

• Campaign planning and content creation

• Customer acquisition and retention

• E-commerce growth hacking

• Cross-functional team collaboration

Professional Impact
Blanca's strategic leadership and innovative approach have been instrumental in driving growth and success for the organizations she has worked with. She has a proven track record of developing and implementing data-driven marketing strategies that have resulted in measurable improvements in key performance indicators, such as website traffic, conversion rates, and revenue.

Conclusion
With her extensive experience, strong analytical skills, and a passion for driving transformation, Blanca Romero De Balanzo is a highly valuable asset to the PERCENTIL team. As the Chief Marketing Officer, she is poised to continue delivering exceptional results and contributing to the company's overall growth and market dominance.