Boaz Ariely
EVP Performance Marketing, New York, New York, United States
Professional Overview
Boaz Ariely is an experienced performance marketing executive with a proven track record of driving growth and innovation. As the EVP of Performance Marketing at IL MAKIAGE, he is responsible for leading the company's performance marketing strategy and overseeing the execution of data-driven, customer-centric campaigns across multiple channels.
Experience Summary
Current Role
As the EVP of Performance Marketing at IL MAKIAGE, Boaz is responsible for developing and implementing the company's performance marketing strategy, with a focus on driving customer acquisition, engagement, and retention. He oversees a team of marketing professionals and works closely with cross-functional stakeholders to ensure the seamless integration of performance marketing initiatives with the broader business objectives.
Career Progression
Prior to his current role, Boaz served as the Senior Vice President of Performance Marketing at IL MAKIAGE, where he spearheaded the company's expansion into new channels and platforms, resulting in a significant increase in customer acquisition and revenue growth. Before that, he held the position of Vice President of Performance Marketing, where he was instrumental in building the company's in-house performance marketing capabilities and optimizing the return on investment for various marketing initiatives.
Earlier in his career, Boaz held leadership roles in the digital marketing and e-commerce space, including positions as VP Marketing at GlassesUSA.com and Senior Paid Search Specialist & Head of Web Analytics at GO Internet Marketing. His diverse experience across the marketing spectrum has equipped him with a deep understanding of data-driven decision-making, digital performance optimization, and cross-channel strategies.
Academic Background
Boaz holds a degree in Software Engineering from a leading university, which has provided him with a strong foundation in data analysis, algorithm development, and problem-solving – skills that have proven invaluable in his performance marketing career.
Areas of Expertise
- Performance marketing strategy and execution
- Customer acquisition and retention optimization
- Data-driven decision-making and campaign optimization
- Cross-channel marketing integration and alignment
- Digital marketing and e-commerce expertise
- Leadership and team management
Professional Impact
Throughout his career, Boaz has demonstrated his ability to drive significant growth and impact for the companies he has worked with. At IL MAKIAGE, he has been instrumental in the company's rapid expansion, consistently delivering double-digit year-over-year growth in customer acquisition and revenue. His strategic approach, data-driven insights, and focus on innovation have positioned him as a respected leader in the performance marketing field.
Conclusion
Boaz Ariely is an accomplished performance marketing executive with a proven track record of driving growth, innovation, and impact. His extensive experience, data-driven approach, and strong leadership skills make him a valuable asset to IL MAKIAGE and the broader marketing community.
