Professional Summary
Professional Overview
Bob Kelley is an experienced Chief Financial Officer (CFO) with a strong track record of driving financial strategy and operational excellence. With over 30 years of industry experience, he has successfully led finance teams in the sportswear and apparel sectors, leveraging his expertise in financial planning, risk management, and strategic decision-making.
Experience Summary
Current Role
As the CFO of Freewaters Inc. since 2013, Bob is responsible for overseeing the company's financial operations, including budgeting, forecasting, and reporting. He has played a crucial role in streamlining financial processes, implementing robust internal controls, and ensuring the organization's financial well-being. Under his leadership, Freewaters has achieved sustained profitability and improved its overall financial performance.
Career Progression
Prior to his current role, Bob served as the CFO at Sanuk from 2000 to 2012, where he spearheaded the company's financial strategy during a period of significant growth and expansion. Before that, he held the CFO position at TYR Sport, Inc. from 1988 to 2000, where he was instrumental in driving the company's financial transformation and positioning it for long-term success.
Academic Background
Bob holds a Bachelor of Business Administration (BBA) degree from the University of Southern California, with a specialization in Finance. He is a certified public accountant (CPA) and has regularly participated in professional development programs to stay abreast of industry trends and best practices.
Areas of Expertise
- Financial planning and analysis
- Risk management and internal controls
- Mergers, acquisitions, and integration
- Cash flow management and forecasting
- Investor relations and capital market strategies
- Financial reporting and compliance
Professional Impact
Throughout his career, Bob has demonstrated a strong ability to navigate complex financial landscapes and drive organizational growth. His contributions have included:
- Spearheading the successful integration of acquired companies, ensuring seamless financial operations and synergy realization.
- Implementing data-driven decision-making processes that have enhanced the efficiency and profitability of the businesses he has served.
- Cultivating collaborative relationships with cross-functional teams and external stakeholders to align financial strategies with the overall business objectives.
- Actively participating in industry associations and conferences, sharing his expertise and contributing to the development of best practices in the sportswear and apparel sectors.
Conclusion
With his extensive experience, strategic mindset, and proven track record of financial leadership, Bob Kelley is a valuable asset to any organization seeking to strengthen its financial foundation and drive sustainable growth. His dedication to excellence and commitment to driving positive change make him a sought-after CFO in the industry.
