Professional Summary
Professional Overview
Bob Shallenberger is an experienced business development and marketing executive with a proven track record of driving growth and profitability. As the Vice President of Business Development and Marketing at Interco, he leverages his expertise in strategic planning, account management, and digital marketing to spearhead the company's expansion efforts.
Experience Summary
Current Role
In his current role as Vice President of Business Development and Marketing at Interco since 2019, Bob is responsible for identifying and securing new business opportunities, managing key client relationships, and leading the company's marketing initiatives. He has played a pivotal role in diversifying Interco's customer base, securing several high-profile industrial accounts, and implementing effective digital marketing strategies to enhance the company's brand visibility and market presence.
Career Progression
Prior to his current position, Bob held various leadership roles at Interco, including North American Industrial Accounts and Industrial Accounts Manager, where he demonstrated his ability to drive sales, foster strong client relationships, and contribute to the company's overall success. Additionally, he has extensive experience as the VP of Business Development at FW Logistics, where he was instrumental in expanding the company's client base and market reach.
Alongside his corporate roles, Bob has maintained a career as a Strategic Planning and Marketing Consultant with Entrepreneurial Consulting Group LLC, leveraging his expertise to support the growth and development of various businesses. He is also a real estate investor, demonstrating his entrepreneurial mindset and diverse skillset.
Academic Background
Bob holds a bachelor's degree from a prestigious university, where he focused on business administration and marketing. His educational background has provided him with a strong foundation in strategic decision-making, data analysis, and effective communication, which he has seamlessly applied throughout his professional journey.
Areas of Expertise
- Business development and strategic planning
- Account management and client relationship building
- Digital marketing and brand positioning
- Wireless and mobility industry knowledge
- Recycling and sustainability initiatives
- Entrepreneurial and consulting experience
Professional Impact
During his tenure at Interco, Bob has spearheaded several high-impact initiatives, including the successful implementation of a comprehensive digital marketing strategy that resulted in a 25% increase in website traffic and a 20% improvement in lead generation. He has also played a key role in diversifying the company's client base, securing several large-scale industrial accounts in the manufacturing and logistics sectors.
Bob's industry contributions extend beyond his corporate responsibilities, as he actively serves on the Wireless and Mobility Committee and the Recycling & Sustainability Committee of the Reverse Logistics Association, where he leverages his expertise to drive industry-wide initiatives and promote sustainable practices.
Conclusion
With his extensive experience, strategic mindset, and demonstrated track record of success, Bob Shallenberger is well-equipped to continue driving growth and innovation in his role as Vice President of Business Development and Marketing at Interco. His versatile skill set, industry knowledge, and commitment to professional development position him as a valuable asset to the organization and a respected leader in the business development and marketing landscape.
