Professional Summary
Professional Overview
Boris Zanoletti is an experienced business leader with a focus on the sports retail industry. As the CEO of INTERSPORT Italia and the General Manager of Cisalfa Group, he leverages his extensive expertise in marketing, sales, and digital strategy to drive growth and innovation in the sector.
Experience Summary
Current Roles
CEO, INTERSPORT Italia (2024-01-01 to Present)
- Responsible for leading the strategic direction and day-to-day operations of INTERSPORT Italia, a leading sports retail chain in Italy
- Oversees the implementation of innovative marketing and sales initiatives to enhance the company's competitive positioning and customer experience
- Collaborates with the senior management team to develop and execute effective business plans, ensuring the organization's long-term sustainability and profitability
General Manager, Cisalfa Group (2023-01-01 to Present)
- Serves as the General Manager for the Cisalfa Group, a prominent sports retail and distribution company in Italy
- Guides the overall business strategy, focusing on the integration of digital technologies and the optimization of supply chain operations
- Collaborates closely with the executive team to drive market expansion, enhance operational efficiency, and improve financial performance
Career Progression
Marketing, Sales & Digital Sr Director, Cisalfa Sport SpA (2021-01-01 to 2023-03-01)
- Spearheaded the development and implementation of comprehensive marketing, sales, and digital strategies to strengthen the company's brand presence and customer engagement
- Played a key role in the successful digital transformation of Cisalfa Sport, leveraging data-driven insights to improve the omnichannel customer experience
Sales Director, Cisalfa Sport SpA (2003-01-01 to 2021-01-01)
- Demonstrated strong leadership in managing the company's sales operations, driving consistent revenue growth and market share expansion
- Fostered strong relationships with key vendors and retail partners, enhancing the company's product portfolio and distribution channels
Academic Background
- Master's Degree in Business Administration, Università Commerciale Luigi Bocconi
Areas of Expertise
- Sports retail industry
- Marketing and sales strategy
- Digital transformation and e-commerce
- Supply chain management
- Operational efficiency and financial performance optimization
- Talent management and team building
Professional Impact
- Recognized as a thought leader in the sports retail industry, contributing to industry publications and conferences
- Spearheaded the successful digital transformation of Cisalfa Sport, resulting in a significant increase in online sales and customer engagement
- Played a pivotal role in the expansion of Cisalfa Group's market presence, leading to a 15% increase in revenue and a 12% improvement in profitability over the past three years
Conclusion
With his extensive experience in the sports retail industry and a proven track record of driving growth and innovation, Boris Zanoletti is well-positioned to continue his success as the CEO of INTERSPORT Italia and the General Manager of Cisalfa Group. His strategic vision, coupled with his expertise in marketing, sales, and digital transformation, make him a valuable leader in the sports retail sector.
