Boyoung Lee

Chief Brand Officer, EVP | Brand & Creative Strategy

Professional Overview
Boyoung Lee is a dynamic and accomplished brand and creative strategist with a distinguished career spanning over two decades. As the Chief Brand Officer and Executive Vice President of Brand & Creative Strategy at Shinsegae and Shinsegae International Inc., she is responsible for driving the strategic vision and execution of the company's global brand initiatives.

Experience Summary

Current Role
In her current role, Boyoung oversees the development and implementation of innovative brand strategies that elevate the Shinsegae and Shinsegae International brands across diverse product and service offerings. She leads a team of talented creatives and strategists in crafting impactful brand identities, memorable campaigns, and seamless customer experiences. Boyoung's expertise in brand management, creative direction, and cross-functional collaboration has been instrumental in driving the company's growth and position as a leading player in the retail and fashion industry.

Career Progression
Prior to her current role, Boyoung served as the Chief Creative Director and Founder of Citizens of Now Here, where she spearheaded the development of iconic brand identities and award-winning campaigns for a wide range of clients. She also held the position of Global Creative Director, Vice President, and Head of Brand Creative at Olaplex Inc., where she played a pivotal role in elevating the brand's visual presence and storytelling on a global scale.

Academic Background
Boyoung holds a degree in Fine Arts, with a specialization in Graphic Design, from a prestigious university, where she honed her creative skills and developed a deep understanding of the intersection between design, brand strategy, and consumer behavior.

Areas of Expertise

• Brand strategy and identity development

• Creative direction and campaign management

• Cross-channel marketing and omnichannel experience design

• Retail and consumer product innovation

• Talent management and team leadership

Professional Impact
Throughout her career, Boyoung has been recognized for her innovative approach to brand-building and her ability to drive measurable business results. She has successfully led the rebranding and repositioning of several prominent global brands, resulting in increased market share, customer engagement, and brand loyalty. Boyoung's work has been featured in numerous industry publications and has earned her accolades from prestigious design and marketing organizations.

Conclusion
Boyoung Lee's exceptional record of accomplishment, coupled with her passion for creative excellence and strategic thinking, positions her as a highly sought-after brand and creative leader. In her current role at Shinsegae and Shinsegae International Inc., she continues to push the boundaries of what's possible in the retail and fashion industry, delivering innovative solutions that captivate audiences and drive sustainable business growth.