Professional Summary
Professional Overview
Brad Batesole is a seasoned marketing professional and industry thought leader, serving as a Partner at Madecraft, an Instructor at California State University, Northridge, and a contract Instructor and Author for LinkedIn. With a diverse background spanning leadership roles in marketing, curriculum design, and higher education, Batesole brings a unique blend of strategic, creative, and instructional expertise to his work.
Experience Summary
Current Roles
Partner, Madecraft (2019-02-01 to Present)
- Collaborates with a team of marketing experts to deliver innovative digital marketing solutions for a range of clients
- Provides strategic guidance and oversees the execution of high-impact marketing campaigns
- Contributes to the continued growth and expansion of Madecraft's service offerings
Instructor, California State University, Northridge (2022-08-01 to Present)
- Teaches marketing and digital media courses to undergraduate and graduate students
- Develops engaging, industry-relevant curriculum to prepare the next generation of marketing professionals
- Leverages practical experience to bridge the gap between academia and the evolving marketing landscape
Instructor / Author, LinkedIn (2017-10-01 to Present)
- Creates educational content and instructional materials for LinkedIn's learning platform
- Shares actionable insights and best practices on a variety of marketing and career development topics
- Helps LinkedIn users enhance their professional skills and achieve their career goals
Career Progression
Staff Author, Marketing, LinkedIn (2015-05-01 to 2017-10-01)
- Produced high-quality content and resources to support the professional development of LinkedIn's global user base
- Collaborated with subject matter experts to create engaging, educational content across various marketing disciplines
- Contributed to the growth and success of LinkedIn's online learning ecosystem
Curriculum & Instructional Design, Marketing, Udacity (2018-01-01 to 2019-05-01)
- Developed comprehensive marketing-focused curriculum and learning experiences for Udacity's online education platform
- Worked closely with industry experts to ensure course content remained relevant and aligned with evolving market trends
- Leveraged innovative instructional design principles to create engaging, interactive learning environments
Chief Marketing Officer, RentTrack (2017-01-01 to 2019-02-01)
- Spearheaded the development and implementation of RentTrack's overall marketing strategy
- Drove the company's brand awareness and lead generation efforts, contributing to significant user growth
- Collaborated cross-functionally to optimize the customer experience and support the organization's strategic objectives
Academic Background
Batesole holds a Bachelor of Science in Business Administration from the University of California, Santa Barbara, where he graduated with honors.
Areas of Expertise
- Digital marketing strategy and execution
- Content creation and instructional design
- Marketing campaign management and optimization
- Marketing technology implementation and integration
- Curriculum development for higher education and corporate training
- Thought leadership and industry speaking engagements
Professional Impact
- Recognized as a subject matter expert, frequently featured as a guest speaker and contributor in industry publications
- Developed highly engaging and impactful marketing curriculum used to train hundreds of students and professionals
- Played a pivotal role in driving significant user growth and brand awareness for several organizations through innovative marketing initiatives
Conclusion
With a proven track record of success in marketing, education, and thought leadership, Brad Batesole is poised to continue making a meaningful impact in the industry. His diverse experience, strategic acumen, and passion for sharing knowledge position him as a valuable partner and trusted advisor to clients, students, and professionals seeking to enhance their marketing and digital skills.
