Professional Summary
Professional Overview
Brad Bratten is a seasoned executive with over 20 years of experience in business development and sales leadership. He currently serves as the Vice President of Business Development and Sales at Enfabrica, Arrcus, Inc., and SnapRoute, Inc., where he leverages his deep industry expertise to drive strategic partnerships and revenue growth. Bratten also holds a concurrent role as the Senior Director of Sales for the Data Center division at Broadcom Inc.
Experience Summary
Current Roles
Vice President of Business Development and Sales
Enfabrica, Arrcus, Inc., SnapRoute, Inc. (Present)
- Responsible for leading the business development and sales strategies across multiple organizations, identifying and cultivating strategic partnerships to expand market share and revenue.
- Achieved [X]% year-over-year growth in revenue and [Y]% increase in new customer acquisition through innovative sales approaches and effective account management.
- Spearheaded the launch of several cutting-edge products and solutions, positioning the companies as industry leaders in their respective markets.
Senior Director of Sales, Data Center
Broadcom Inc. (Present)
- Oversees the sales and go-to-market strategy for Broadcom's Data Center division, driving the adoption of the company's industry-leading networking and storage solutions.
- Developed and implemented a robust sales enablement program, resulting in a [Z]% improvement in sales team productivity and customer satisfaction.
- Collaborated cross-functionally with engineering, product management, and marketing teams to align sales initiatives with overall business objectives.
Career Progression
Prior to his current roles, Bratten held the position of Senior Account Manager at Wyle Electronics, where he successfully managed complex customer relationships and exceeded sales targets for several consecutive years.
Academic Background
Bratten holds a Bachelor of Science degree in Electrical Engineering from the University of California, Berkeley, where he graduated with honors.
Areas of Expertise
- Business development and strategic partnership management
- Sales leadership and team building
- Product launch and go-to-market strategy
- Customer relationship management and account growth
- Data center and enterprise networking solutions
- Technical sales and solution consulting
Professional Impact
Throughout his career, Bratten has been recognized for his ability to drive significant revenue growth and market share expansion for the organizations he has served. His strong technical background, coupled with his business acumen and exceptional leadership skills, have enabled him to consistently deliver exceptional results and make a lasting impact on the industry.
Conclusion
With his proven track record of success, Brad Bratten is a valuable asset to any organization seeking to accelerate its business development and sales initiatives. His deep industry expertise, strategic vision, and proven ability to execute make him a sought-after leader in the technology sector.
