Professional Summary
Professional Overview
Brad Brinegar is a seasoned marketing and entrepreneurial leader with extensive experience in the advertising and technology industries. As the Co-Founder and Chief Marketing Officer of Grogo.com, he oversees the strategic vision and marketing initiatives for this innovative startup. Additionally, he serves as an Executive in Residence at the Duke University Innovation & Entrepreneurship Initiative, where he leverages his deep industry expertise to mentor and support aspiring entrepreneurs.
Experience Summary
Current Roles
Co-Founder/CMO, Grogo.com (2023-10-01 to Present)
- Responsible for driving the overall strategic direction and marketing strategy for the rapidly growing e-commerce platform
- Leads the development and execution of integrated marketing campaigns to enhance brand awareness and drive customer acquisition
- Collaborates with the founding team to identify new market opportunities and guide the product roadmap
Executive In Residence, Duke University Innovation & Entrepreneurship Initiative (2019-01-01 to Present)
- Provides mentorship and guidance to students and early-stage entrepreneurs, sharing insights and best practices from his extensive career
- Contributes to the development of curriculum and programming to support the university's entrepreneurial ecosystem
- Leverages his network and industry connections to facilitate connections and partnerships for Duke-based startups
Chairman Emeritus, McKinney (2021-05-01 to Present)
- Serves on the board of directors, offering strategic counsel and oversight to the advertising agency
- Maintains an active role in shaping the agency's long-term vision and growth strategy
Career Progression
Prior to his current roles, Brad Brinegar held several senior leadership positions in the advertising and marketing industry:
Non Executive Chairman, McKinney (2018-10-01 to 2021-04-01)
- Served as the non-executive chairman, providing strategic guidance and oversight to the agency's leadership team
Partner, Chairman & CEO, McKinney (2002-02-01 to 2018-10-01)
- Served as the Chief Executive Officer, leading the agency's growth and transformation into a highly respected, full-service creative and digital marketing firm
President & CEO, Chicago, Ammirati Puris Lintas (1998-01-01 to 2000-04-01)
- Spearheaded the agency's operations and business development efforts in the Chicago market
Various Roles, Leo Burnett (1979-07-01 to 2001-10-01)
- Progressed through the ranks, ultimately serving as the Chief Executive Officer of the global advertising agency
Academic Background
Brad Brinegar holds a Bachelor's degree from the University of Illinois at Urbana-Champaign, where he specialized in Marketing and Communications.
Areas of Expertise
- Marketing strategy and execution
- Advertising and brand management
- Entrepreneurship and business development
- Organizational leadership and team building
- Mentorship and talent development
Professional Impact
Throughout his distinguished career, Brad Brinegar has made significant contributions to the advertising and marketing industry. As the long-serving CEO of McKinney, he transformed the agency into a highly respected, full-service creative and digital marketing firm, earning numerous industry accolades and awards. His entrepreneurial spirit and marketing expertise have also been instrumental in the success of Grogo.com, a rapidly growing e-commerce platform.
Conclusion
Brad Brinegar's extensive experience in the advertising and technology industries, coupled with his entrepreneurial mindset and marketing acumen, make him a valuable asset to the organizations he serves. As he continues to shape the future of Grogo.com and mentor the next generation of entrepreneurs, Brinegar's leadership and industry insights will undoubtedly have a lasting impact on the business landscape.
