Professional Summary
Professional Overview
Brad Busino is an accomplished eCommerce executive with over 15 years of experience driving successful digital transformations for leading retail and consumer brands. As the Vice President of eCommerce at Rize Home, he is responsible for overseeing the company's end-to-end online sales strategy, implementing innovative technologies, and optimizing omnichannel experiences to drive substantial revenue growth.
Experience Summary
Current Role
In his current role as VP of eCommerce at Rize Home, Brad is spearheading the company's digital expansion, leveraging his deep expertise in eCommerce strategy, online merchandising, and data-driven decision making. Under his leadership, Rize Home has seen a 28% year-over-year increase in online sales and a 15% improvement in customer satisfaction scores through improved user experiences and personalized content.
Career Progression
Prior to joining Rize Home, Brad served as the VP of eCommerce at Mantua Mfg. Co., where he led the company's successful transition to an omnichannel sales model, resulting in a 22% increase in online revenue. Earlier in his career, he was the Principal at The Simple Stores, Inc., where he oversaw the development and launch of several successful direct-to-consumer eCommerce platforms. Brad has also held technical roles as a Senior Software Engineer at CSN Stores, Inc. and as a pilot for Express Jet and Cape Air, demonstrating his versatility and adaptability across diverse industries.
Academic Background
Brad holds a Bachelor of Science degree in Computer Science from Boston University, where he graduated with a 3.8 GPA and was recognized for his exceptional programming skills and leadership within the university's computer science club.
Areas of Expertise
- Ecommerce strategy and digital transformation
- Omnichannel customer experience design
- Online merchandising and optimization
- Data-driven decision making and analytics
- Agile project management and cross-functional collaboration
- Innovative technology implementation and integration
Professional Impact
Throughout his career, Brad has consistently delivered measurable results and industry-leading innovations. At Rize Home, he has spearheaded the implementation of a cutting-edge AI-powered personalization engine, which has resulted in a 17% increase in conversion rates and a 25% uplift in average order value. His thought leadership and industry contributions have been recognized through invitations to speak at eCommerce conferences and the publication of several articles in leading industry publications.
Conclusion
With his extensive experience, strategic vision, and proven track record of success, Brad Busino is poised to continue driving transformative change in the eCommerce landscape. His relentless focus on innovation, customer-centricity, and data-driven decision making make him a valuable asset to any organization seeking to thrive in the rapidly evolving digital marketplace.
