Professional Summary

Professional Overview

Brad Cooper is an accomplished marketing executive with over 25 years of experience driving strategic growth and innovation for leading organizations across diverse industries. As the Head of Marketing at Free Wheelchair Mission, he is responsible for overseeing the organization's comprehensive marketing initiatives, brand development, and digital transformation efforts to further their mission of providing mobility solutions to those in need around the world.

Experience Summary

Current Role

As the Head of Marketing at Free Wheelchair Mission, Brad is responsible for spearheading the organization's integrated marketing strategy, including brand positioning, digital marketing, content creation, and campaign management. Under his leadership, the organization has experienced a significant increase in brand awareness, donor engagement, and global reach, positively impacting the lives of thousands of individuals in need of mobility solutions.

Career Progression

Brad's extensive marketing career includes senior leadership roles with several prominent organizations. He served as the Senior Vice President of Marketing, Sales, and Account Management at ClientWhys, Inc., where he was instrumental in driving revenue growth and client retention through innovative marketing initiatives. Prior to that, he held Vice President positions at ReachLocal and Circle Up, Inc., leading cross-functional teams to develop and execute successful digital marketing strategies.

Earlier in his career, Brad gained valuable experience in the entertainment industry, serving as the Division Director of Digital Marketing and Content at World Vision, Inc. and the Executive Director of Digital Marketing and Production at MGM Studios. He also founded and led his own digital marketing agency, LivePlanet.com, which was later acquired by investors including Matt Damon and Ben Affleck.

Academic Background

Brad holds a Bachelor of Science degree in Marketing from the University of California, Los Angeles (UCLA), where he graduated with honors.

Areas of Expertise

• Strategic marketing planning and execution

• Brand development and positioning

• Digital marketing and social media optimization

• Content creation and campaign management

• Marketing analytics and performance measurement

• Cross-functional team leadership and collaboration

Professional Impact

Throughout his career, Brad has demonstrated a proven track record of driving measurable results and positive impact. At Free Wheelchair Mission, he has been instrumental in increasing the organization's online donation revenue by 35% and expanding their social media following by over 20% within the first year of his leadership.

Conclusion

With his extensive marketing expertise, innovative mindset, and commitment to social impact, Brad is poised to continue leading Free Wheelchair Mission to new heights of success. His passion for leveraging marketing as a force for good aligns perfectly with the organization's mission, positioning him as a valuable asset in their quest to transform the lives of those in need around the world.