Brad Cross
Chief Revenue Officer (CRO)
New York, New York, United States
Professional Overview
Brad Cross is an accomplished Chief Revenue Officer (CRO) with over 20 years of extensive experience in driving revenue growth, leading high-performing sales teams, and implementing successful go-to-market strategies across various industries. He is known for his strategic acumen, data-driven decision making, and ability to foster strong client relationships.
Experience Summary
Current Role
As the Chief Revenue Officer at Upflow, Brad is responsible for overseeing the company's global revenue generation and sales operations. He leads a talented team of sales professionals to identify and capitalize on new market opportunities, ensuring the company's continued growth and profitability. Under Brad's leadership, Upflow has experienced significant revenue increases and expanded its customer base in key markets.
Career Progression
Prior to his current role, Brad held several senior sales and revenue leadership positions, including Global VP of Revenue and Vice President of Global Sales at Upflow, Chief Revenue Officer at GOA Marketing, and various sales leadership roles at reputable technology companies such as Adthena, Vetstoria, and Comufy. Throughout his career, Brad has consistently delivered exceptional sales results, exceeded targets, and built high-performing teams that drive sustainable growth.
Academic Background
Brad holds a Bachelor of Business Administration (BBA) degree from the University of Pennsylvania's Wharton School, where he specialized in marketing and finance.
Areas of Expertise
- Revenue strategy and growth optimization
- Sales team leadership and talent development
- Account management and client relationship building
- Go-to-market planning and execution
- Data-driven analytics and performance tracking
- Strategic planning and business development
Professional Impact
During his tenure as CRO at Upflow, Brad has spearheaded several successful initiatives, including the implementation of a data-driven sales forecasting model, the development of a comprehensive sales enablement program, and the expansion of the company's presence in key international markets. His leadership and strategic vision have been instrumental in driving Upflow's growth and solidifying its position as a leading provider in the industry.
Conclusion
With his extensive experience, industry-specific expertise, and proven track record of driving revenue growth, Brad Cross is a highly sought-after Chief Revenue Officer. He is committed to leveraging his skills and expertise to help organizations achieve their strategic objectives and realize their full revenue potential.
