Professional Summary

Professional Overview

Brad Cross is an accomplished Chief Revenue Officer (CRO) with extensive experience leading global revenue growth strategies across the technology and SaaS industries. He is currently the CRO at Upflow, where he is responsible for driving the company's worldwide sales, marketing, and customer success initiatives.

Experience Summary

Current Role

As the Chief Revenue Officer at Upflow, Brad is charged with accelerating the company's revenue generation and market expansion. In this role, he oversees the development and execution of comprehensive sales and go-to-market plans, optimizes the sales pipeline and funnel, and collaborates closely with the executive team to align revenue goals with the overall business strategy. Under his leadership, Upflow has achieved significant growth and solidified its position as a leading provider of innovative financial technology solutions.

Career Progression

Prior to his current role, Brad served as the Global VP of Revenue and the VP of Global Sales at Upflow, where he played a pivotal role in scaling the company's international presence and driving consistent year-over-year revenue growth. He has also held senior sales and revenue leadership positions at other prominent technology companies, including GOA Marketing, Vistacloud Ventures, Vetstoria, Adthena, Comufy, and Celerity Information Services. Throughout his career, Brad has demonstrated a proven track record of success in building high-performing sales teams, implementing effective revenue strategies, and delivering measurable results.

Academic Background

Brad holds a Bachelor of Business Administration (BBA) degree from the University of Texas at Austin, where he majored in Marketing and Finance.

Areas of Expertise

• Revenue growth strategy and execution

• Global sales leadership and team building

• SaaS and technology industry expertise

• Go-to-market strategy development

• Customer acquisition and retention

• Data-driven decision-making and performance analysis

Professional Impact

Under Brad's leadership, the sales teams he has overseen have consistently exceeded revenue targets, with several companies achieving record-breaking financial results. He is recognized as a strategic thinker and a collaborative leader who is adept at aligning cross-functional teams to drive organizational success.

Conclusion

With his extensive experience, proven track record, and deep industry knowledge, Brad Cross is a seasoned revenue executive poised to drive continued growth and success for Upflow. His ability to translate business objectives into actionable revenue strategies and his expertise in building high-performing sales organizations make him a valuable asset to any technology or SaaS company seeking to accelerate its growth and market impact.