Professional Overview
Brad Geelan currently serves as the Chief Revenue Officer (CRO) at Active | Business Fitness, located in the Greater Melbourne Area. He is a seasoned professional with expertise in processes, data, and automation, having been with Business Fitness since 2003.
Role and Responsibilities
As the CRO, Brad is pivotal in directing both the sales and client service teams. His role emphasizes enhancing internal systems and driving the company's sales strategy, leveraging technological advancements to support large and small accounting practices. Brad’s adeptness in data collection and analysis was honed through his involvement with the Good Bad Ugly Australian Accounting benchmarking study, which has since been retired.
Professional Network and Influence
Brad has a strong professional presence with 500+ connections on LinkedIn, indicating significant influence and connectivity within the industry. His participation in events such as the #xeroroadshow and #accountexaus underscores his commitment to professional engagement and thought leadership.
Company Overview: Active | Business Fitness
Active | Business Fitness, operating from their headquarters at Corporate House, Building 6 Garden City Office Park, Eight Mile Plains QLD, is focused on providing innovative compliance solutions. The company prides itself on rebooting compliance to empower modern accounting practices, evidenced by their active LinkedIn profile and a following of over 724 professionals.
Personal Interests and Background
Outside of his professional life, Brad Geelan maintains a commitment to fitness, engaging in long-distance running and cricket. Additionally, he prioritizes family, cherishing time spent with his two sons.
Strategic Insights
Brad's long tenure at Business Fitness and his leadership in sales and client service underscore his comprehensive understanding of market dynamics and client needs. His passion for integrating technology into business practices is essential for companies seeking innovative compliance and accounting solutions. Engaging with Brad provides an opportunity to align sales strategies with cutting-edge technological advancements in the industry.
