Professional Overview
Dr. Brad Greenberg serves as an Emergency Medicine Physician and Medical Director of Emergency Preparedness at San Juan Regional Medical Center (SJRMC), located in Farmington, New Mexico. He combines over 20 years of clinical and executive healthcare experience, underpinning his role with a robust background in emergency medicine and healthcare administration.
Current Roles and Responsibilities
- Emergency Medicine Physician: Actively practices emergency medicine, providing critical care at a 194-bed hospital facility serving the Four Corners region.
- Medical Director of Emergency Preparedness: Oversees and coordinates the facility’s preparedness for large-scale emergencies, including pandemic response and resource allocation during crisis care conditions.
- Leadership in COVID-19 Response: Dr. Greenberg has played a prominent public and institutional role during the COVID-19 pandemic surge, guiding crisis standards of care, resource integration of external support teams (including Disaster Medical Assistance Teams and military medical doctors), and community communication on public health measures.
Institutional Context and Impact
San Juan Regional Medical Center is an independent, not-for-profit health system that serves as a critical regional healthcare provider. During the COVID-19 pandemic, under Dr. Greenberg’s leadership for emergency preparedness:
- The hospital consistently operated beyond critical care capacity, at times exceeding twice its available ICU beds.
- Implemented crisis standards of care to optimize resource use and patient outcomes amid severe patient surges.
- Coordinated with state and federal health departments for deployment of external medical staff, including a 36-person Disaster Medical Assistance Team and additional healthcare professionals.
- Actively engaged in public communication to encourage vaccination, safe practices, and timely seeking of emergency care to prevent adverse health outcomes.
Dr. Greenberg’s role is pivotal not only within clinical operations but also in strategically managing healthcare delivery during highly volatile public health emergencies.
Education and Certifications
- Medical Degree: The George Washington University School of Medicine and Health Sciences (1998–2002)
- Master of Public Administration (MPA): University of New Mexico (Completed 2005–2007)
- Certifications:
- Diplomate, American Board of Emergency Medicine
- Board Certification in Emergency Medical Services
- Certified Physician Executive (CPE)
Public and Professional Engagement
- Dr. Greenberg frequently represents San Juan Regional Medical Center in media interviews, podcasts, and community broadcasts to provide expert insight on emergency preparedness and COVID-19 updates.
- He has been involved in initiatives to expand the regional healthcare workforce, including partnerships to grow the local nursing cadre.
- Engages in ongoing educational outreach, such as trauma and critical care conferences targeting EMS and nursing personnel.
Clinical and Research Contributions
- Recognized for his dual expertise as a practicing clinician and healthcare executive, Dr. Greenberg has contributed to studies and discussions on emergency medical protocols and crisis response management.
- Holds a track record of involvement in emergency preparedness planning and has been cited in local and regional news as an authority on hospital capacity and COVID-19 clinical dynamics.
Network and Influence
- Maintains a professional network evidenced by over 190 LinkedIn followers and a breadth of connections in emergency medicine and healthcare management circles.
- Acts as a key influencer within San Juan Regional Medical Center’s leadership team, often collaborating with the CEO and nursing leadership to align clinical readiness and hospital-wide strategy.
Contact and Location
San Juan Regional Medical Center
801 W. Maple St.
Farmington, NM 87401
Phone: (505) 609-2000
LinkedIn: [brad-greenberg-md-mpa](https://www.linkedin.com/in/brad-greenberg-md-mpa)
Summary:
Dr. Brad Greenberg is a highly qualified emergency medicine physician and healthcare executive specializing in emergency preparedness at San Juan Regional Medical Center. His leadership in managing critical care resources during the COVID-19 crisis, combined with his clinical expertise and public health administration education, positions him as a central figure in the hospital’s operational resilience and community health advocacy. Engagements spanning media, education, and healthcare workforce development demonstrate his integral role in advancing the institution’s mission and medical response capabilities.
