Professional Summary

Professional Overview

Brad Harrington is a seasoned entrepreneur and investor with a proven track record of success in the consumer and technology sectors. As the Co-Founder of OLLY PBC, a leading provider of premium vitamins and supplements, and a Principal at Alter Capital LLC, he leverages his extensive expertise in marketing, innovation, and business strategy to drive growth and impact.

Experience Summary

Current Roles

Principal at Alter Capital LLC (2019-Present)

• Responsible for identifying and evaluating investment opportunities in the consumer and technology industries

• Leverages deep industry knowledge and extensive network to source and execute strategic investments

• Provides strategic guidance and operational support to portfolio companies to accelerate their growth and success

Member, Board of Directors at Aha! Alive (previously Maui Greens) (2022-Present)

• Serves on the board of directors of this innovative agriculture technology company, providing strategic oversight and insights to support its mission of sustainable food production

Member, Board of Trustees at U.S. Ski & Snowboard (2019-Present)

• Contributes to the governance and strategic direction of this national governing body for Olympic winter sports in the United States

Co-Founder at OLLY PBC (2014-Present)

• Co-founded this leading consumer health and wellness company, overseeing its growth and expansion as a Co-Founder and Board Member

Career Progression

Prior to his current roles, Brad held various leadership positions, including:

• Co-Founder & CEO at OLLY PBC (2014-2017)

• Chief Marketing Officer at Shaklee Corporation (2009-2014)

• Chief Innovation Officer at iCrossing (2008-2009)

• President at Cutwater (2007-2008)

• Co-President at Cole & Weber (2004-2007)

• SVP Interactive at Cole & Weber (1996-2004)

Throughout his career, Brad has demonstrated a keen ability to identify and capitalize on emerging market trends, drive innovation, and build successful, mission-driven organizations.

Academic Background

Brad holds a Bachelor's degree from the University of Washington, where he specialized in Marketing and Business Administration.

Areas of Expertise

• Consumer and retail industry expertise

• Marketing and brand strategy

• Product innovation and development

• Venture capital and investment management

• Entrepreneurship and business strategy

• Leadership and team building

Professional Impact

Under Brad's leadership, OLLY PBC has grown to become a leading player in the premium vitamins and supplements market, known for its innovative product offerings and commitment to consumer health and wellness. He has also leveraged his expertise to serve on the boards of several prominent organizations, where he has contributed to their strategic direction and growth.

Conclusion

With his diverse experience, entrepreneurial spirit, and strategic acumen, Brad Harrington is poised to continue driving innovation and creating value in the consumer and technology sectors. His commitment to building mission-driven organizations and his passion for driving positive change make him a valuable asset to the companies and communities he serves.