Brad Haslam

VP of Reseller Sales
Salt Lake City, Utah, United States

Professional Overview

Brad Haslam is an accomplished sales and business development executive with extensive experience in the publishing, software, and consumer goods industries. As the VP of Reseller Sales at Harvest Right, LLC, he is responsible for driving the company's channel sales strategy and expanding its network of reseller partners.

Experience Summary

Current Role

As the VP of Reseller Sales at Harvest Right, LLC, Brad is responsible for leading the company's channel sales initiatives and managing a team of sales professionals. In this role, he has been instrumental in developing and executing strategic partnerships with key resellers, resulting in significant revenue growth and increased market penetration. Under his leadership, the reseller sales channel has become a cornerstone of Harvest Right's go-to-market strategy.

Career Progression

Prior to joining Harvest Right, Brad held several senior sales and management roles, including Corporate Account Executive at Domo, Inc., National Sales Manager at Shadow Mountain Publishing, and various positions at Deseret Book Company, where he managed music sales, merchandising, and retail relations. Throughout his career, Brad has demonstrated a track record of success in driving revenue growth, optimizing sales operations, and building strong, collaborative relationships with partners and clients.

Academic Background

Brad holds a Bachelor of Business Administration degree from the University of Utah, with a focus on Marketing and Sales.

Areas of Expertise

• Channel sales strategy and management

• Reseller partner development and relationship management

• Sales operations optimization and process improvement

• Cross-functional collaboration and team leadership

• Consultative selling and strategic account management

• Market analysis and customer segmentation

Professional Impact

During his tenure at Harvest Right, Brad has spearheaded the company's reseller sales channel, which now accounts for over 40% of the company's total revenue. He has forged strategic partnerships with key resellers, enabling Harvest Right to expand its reach and deliver its innovative home food preservation solutions to a wider customer base. Brad's leadership and strategic vision have been instrumental in driving the company's growth and strengthening its position as a market leader.

Conclusion

With his extensive sales and management experience, Brad Haslam is a proven leader in the consumer goods and technology industries. His deep understanding of channel sales dynamics, coupled with his ability to build strong relationships and drive results, make him a valuable asset to Harvest Right as the company continues to expand its reseller network and solidify its market position.