Brad Hoffman

VP - Head of Sales

Professional Overview
Brad Hoffman is an accomplished sales executive with over 15 years of experience in the supply chain and logistics technology industry. As the VP - Head of Sales at FreightWise, LLC, he is responsible for leading a high-performing sales team, driving revenue growth, and expanding the company's market presence. Hoffman is recognized for his deep industry expertise, strategic go-to-market planning, and ability to deliver innovative solutions that meet the evolving needs of his customers.

Experience Summary

Current Role
As the VP - Head of Sales at FreightWise, LLC, Hoffman oversees all sales operations and strategies, focusing on expanding the company's customer base and market share within the transportation management systems (TMS) sector. Under his leadership, the sales team has consistently exceeded revenue targets, with a 25% year-over-year growth in the past two years. Hoffman's strategic vision and customer-centric approach have been instrumental in securing several high-profile client wins, positioning FreightWise as a leading TMS provider in the industry.

Career Progression
Prior to his current role, Hoffman held various sales leadership positions at prominent supply chain and logistics technology companies, including Shipwell, e2open, Manhattan Associates, MercuryGate International, and BluJay Solutions. Throughout his career, he has demonstrated a proven track record of driving sales growth, implementing effective go-to-market strategies, and mentoring high-performing sales teams. Hoffman's diverse experience across the industry has equipped him with a deep understanding of the evolving needs of shippers, carriers, and logistics service providers, enabling him to deliver tailored solutions that address their unique challenges.

Academic Background
Hoffman holds a Bachelor of Science degree in Business Administration from the University of Tennessee, where he graduated cum laude. He has also completed several executive leadership programs and industry-specific certifications, further enhancing his expertise and strategic decision-making capabilities.

Areas of Expertise

• Sales strategy and execution

• Transportation management systems (TMS) and logistics technology

• Supply chain optimization and process improvement

• Client relationship management and strategic account management

• Sales team leadership and talent development

Professional Impact
Recognized as a thought leader in the supply chain and logistics technology space, Hoffman has been a featured speaker at industry conferences and events, sharing his insights on emerging trends, best practices, and innovative solutions. Additionally, he has authored several industry publications and contributed to industry associations, further solidifying his position as a subject matter expert within the TMS and logistics technology domains.

Conclusion
With his extensive experience, industry expertise, and proven record of success, Brad Hoffman is well-positioned to continue driving growth and innovation at FreightWise, LLC. His strategic vision, collaborative leadership style, and customer-centric approach have earned him a reputation as a trusted advisor and valued partner to both his team and his clients.