BS

Brad Shanahan

Co-Founder/COO/CFO

Overview


Brad Shanahan serves as the Co-Founder, Chief Operating Officer (COO), and Chief Financial Officer (CFO) of VitaPerk, a company known for producing fortified coffee flavorings. His leadership roles within the company involve significant oversight in both operational and financial management.

Professional Background


  • Co-Founder/COO/CFO at VitaPerk: Brad Shanahan has been instrumental in the development and expansion of VitaPerk. He led the company to launch the world’s first nutrient coffee enhancers and currently oversees the company’s broad operations and financial strategy.

  • Former Director of Sales and Marketing at Universal Music Group: Brad Shanahan previously held a senior position at Universal Music Group, where he accumulated extensive experience in sales and marketing. This role sharpened his strategic execution skills, now vital in scaling VitaPerk.


Company Overview: VitaPerk


  • Founded: 2010

  • Headquarters: West Bloomfield, MI

  • Industry: Manufacturing of Nutrient Coffee Enhancers

  • Size: 2-10 employees

  • Key Executives:

  • Brad Kifferstein: CEO/Founder

  • Jeb Belchinsky: President/Co-Founder

  • Shaylyn Sikorski: VP of Marketing & Business Development

  • Chris Stevens: Lead Investor

  • Mike Marrotte: Head of Sales and Distribution


Key Company Facts


  • Mission: VitaPerk’s mission is to “Perk The World one coffee cup at a time” by enhancing coffee with health benefits, energy, and natural flavors. Their products feature a proprietary blend of 15 vitamins and minerals, aimed at supporting energy, memory, heart health, and nutrition.

  • Product: Nutrient Coffee Enhancers containing vitamins B6, B12, and guarana.

  • Distribution: Since its launch in 2015, VitaPerk has expanded its distribution to over 70 locations across nine states, with plans to reach over 3,000 locations in the next three years.


Strategic Insights


  • Growth Trajectory: Under Brad Shanahan’s leadership, the company has shown a committed trajectory towards rapid expansion, aiming to establish a significant footprint across multiple states.

  • Funding: VitaPerk has undergone equity crowdfunding, raising $13,432 in December 2017. This modest funding round indicates potential future funding needs and opportunities for further financial engagements.

  • Market Position: Positioned uniquely within the coffee enhancement space, VitaPerk emphasizes health and functional benefits, which may appeal to health-conscious consumers looking for convenient nutritional supplements.

  • Key Partnerships and Advisors: The involvement of high-profile advisors like Chris Stevens and engagement in practical day-to-day sales management by Mike Marrotte highlight robust strategic partnerships critical to the company's growth.


Conclusion


Brad Shanahan's multifaceted role at VitaPerk, coupled with his extensive experience in sales and marketing, positions him as a pivotal figure in driving the company's operational efficiency and financial health. VitaPerk's focused mission on enhancing coffee with health benefits and its strategic growth plans showcase a promising opportunity for engaging health-centric and productivity-enhancing consumer markets.