Professional Role and Tenure
Bradley Howe is an Editor at Bonnier Corporation, a position he has held since May 2013, marking over 12 years and 9 months of tenure as of early 2026. He specifically specializes in the All-Terrain Vehicle (ATV) industry, commemorating a milestone of 10 years as an ATV industry editor as of July 1, 2013, indicating a start in this editorial area around 2003. His long engagement with ATV-related media within Bonnier highlights a deep expertise and sustained focus on this niche within outdoor powersports.
Editorial and Industry Experience
Bradley Howe’s editorial career initiated as an Associate Editor for Dirt Wheels Magazine before progressing to the role of Editor-in-Chief at ATV Rider Magazine and UTVDriver.com. His leadership roles at these specialized magazines under Bonnier's umbrella position him as a key figure in providing authoritative content for off-road vehicle enthusiasts.
Entrepreneurship and Additional Roles
In 2019, Bradley Howe founded Howe Media and became the Company Owner of UTV Off-Road Magazine, a publication dedicated to enthusiasts of utility task vehicles (UTVs). This entrepreneurial step further strengthens his standing in the off-road vehicle segment, extending his influence beyond editorial duties to business ownership and media brand management.
Location
Bradley Howe is based in Lake Hughes, California, United States, situating him within a region known for access to diverse off-road recreational environments, likely complementing his professional and personal interests.
Industry Engagement and Recognition
He maintains an active presence within the powersports community, demonstrated by participation in off-road racing events such as the Mojave Offroad limited race. His photography skills and contributions to media include driving coverage and editorial photography, adding multidimensional media expertise.
Bradley has a professional network on LinkedIn with over 35 followers and approximately 34 connections, indicating a moderate but highly relevant industry and professional peer group. His social media presence, including Instagram and Facebook, underscore ongoing engagement with the ATV and UTV enthusiast communities.
Publications and Coverage
Through his role at Bonnier Corporation, Bradley Howe has authored numerous articles and editorial pieces for ATV Rider Magazine, covering product previews, industry news, event highlights, and off-road vehicle reviews. He is frequently cited in media related to powersports and outdoor recreation.
Summary of Relevant Insights for Industry Engagement
- Bradley Howe is a seasoned editor with nearly two decades of direct experience in ATV and UTV editorial content development, product evaluation, and off-road community involvement.
- His transition into media ownership with Howe Media and UTV Off-Road Magazine indicates entrepreneurial initiative and leadership within the niche.
- His role at Bonnier Corporation connects him to a sizable and reputable media organization, reinforcing his credibility.
- Location in California and active participation in competitive off-road events provide practical industry insights and network access.
- His multi-platform media activity, including editorial, photography, and social media engagement, illustrates a comprehensive communication skill set useful for outreach and partnership.
This profile reflects a subject-matter expert deeply integrated into the powersports editorial landscape, with strong continuity at Bonnier and expanding influence through independent media ventures directly tied to the ATV and UTV markets.
