Bradley Zaia
Co-Founder and Chief Product Officer (CPO), Genopets
Professional Overview
Bradley Zaia is a seasoned product and design leader with over 15 years of experience in the technology and startup ecosystems. As the Co-Founder and Chief Product Officer (CPO) of Genopets, he oversees the strategic product direction and user experience for the company's innovative digital pet platform.
Experience Summary
Current Role
As the Co-Founder and CPO of Genopets, Bradley is responsible for driving the product vision, roadmap, and user experience for the company's blockchain-powered digital pet platform. He leads a talented team of designers, product managers, and engineers to create engaging and intuitive experiences that empower users to nurture their digital pets and earn rewards through physical activity.
Career Progression
Prior to co-founding Genopets, Bradley held a range of leadership positions in the technology and design industries. He served as the Lead Designer at Toptal, where he played a pivotal role in shaping the company's visual identity and user experience. Additionally, he founded and led Hundredfold Studios, a design and innovation agency that worked with clients across various sectors.
Bradley has also co-founded and held executive roles at several startups, including GeneOS, a genomics platform, and Arcana, a blockchain infrastructure provider. His diverse experience in product development, user experience, and entrepreneurship has equipped him with a well-rounded skill set and a deep understanding of the challenges and opportunities in the technology industry.
Academic Background
Bradley holds a Bachelor of Science in Travel Industry Management from the University of Hawaii at Manoa, where he developed a strong foundation in hospitality and customer-centric design.
Areas of Expertise
- Product strategy and roadmap development
- User experience design and research
- Blockchain and decentralized technology
- Startup and entrepreneurial leadership
- Cross-functional team management
- Design and creative direction
Professional Impact
Throughout his career, Bradley has been recognized for his innovative approach to product development and design. He has successfully led the conceptualization, design, and launch of several groundbreaking digital products and platforms, contributing to their growth and market impact.
Conclusion
With his deep expertise in product, design, and entrepreneurship, Bradley is well-positioned to drive the continued success of Genopets as it pioneers the intersection of blockchain, digital pets, and wellness. His passion for creating user-centric experiences and his ability to navigate the dynamic technology landscape make him a valuable asset to the Genopets team and the wider industry.
