Branca Ballot

Professional Summary

Branca Ballot is an accomplished marketing executive with over a decade of experience driving growth and innovation within the technology industry. In her current role as VP of Marketing at Glide, she is responsible for leading the company's global marketing strategy and initiatives, with a focus on driving brand awareness, customer acquisition, and revenue growth.

Experience Summary

Current Role

As VP of Marketing at Glide, Branca oversees the company's marketing team and is responsible for developing and executing integrated marketing campaigns that align with Glide's business objectives. She has been instrumental in positioning Glide as a leading player in the low-code/no-code software market, and has driven significant improvements in the company's website traffic, lead generation, and customer conversion rates.

Career Progression

Prior to joining Glide, Branca held several senior marketing and operations roles at industry-leading technology companies. As VP Global Partners Marketing at GoDaddy, she was responsible for developing and executing go-to-market strategies for the company's global partner ecosystem, which included web professionals, agencies, and developers. Before that, she served as Head of Web Pro Go-To-Market at GoDaddy, where she led the development and implementation of marketing programs and initiatives to support the company's web professional customer segment.

Earlier in her career, Branca held positions in business operations, sales operations, and growth at Genesys and Zenefits, where she gained valuable experience in driving operational efficiency, sales enablement, and customer acquisition. She also spent time as an Associate at KKR Capstone, where she provided strategic advisory services to portfolio companies, and as a Consultant at The Boston Consulting Group, where she advised clients on a range of strategic and operational initiatives.

Academic Background

Branca holds an MBA from the Stanford Graduate School of Business, where she specialized in marketing and strategy. She also earned a bachelor's degree in Business Administration from Cypress Associates.

Areas of Expertise

• Integrated marketing strategy and execution

• Brand positioning and awareness

• Demand generation and lead management

• Customer acquisition and retention

• Sales enablement and operations

• Business strategy and transformation

Professional Impact

Throughout her career, Branca has demonstrated a track record of driving measurable results and making significant contributions to the growth and success of the organizations she has served. At GoDaddy, she played a key role in expanding the company's global partner ecosystem and driving revenue growth, contributing to the company's position as a leading provider of web services and solutions. At Zenefits, she helped to streamline sales operations and drive customer acquisition, contributing to the company's rapid growth during a challenging period.

Conclusion

Branca Ballot is a seasoned marketing executive with a proven ability to drive growth, innovation, and operational excellence. In her current role at Glide, she is poised to continue making a meaningful impact on the company's success and solidifying its position as a leader in the low-code/no-code software market.