Professional Summary
Professional Overview
Brandon Clemens is an experienced marketing and community engagement professional serving as the Director of Experiential & Youth Marketing at the Minnesota Vikings. With a strong background in sports and entertainment, he specializes in developing innovative fan engagement strategies and fostering meaningful connections between brands and their target audiences.
Experience Summary
Current Role
As Director of Experiential & Youth Marketing at the Minnesota Vikings, Brandon is responsible for leading the team's fan activation and youth-focused initiatives. He oversees the planning and execution of game-day experiences, community events, and youth programs that enhance the Vikings' brand presence and deepen fan loyalty. Under his leadership, the team has consistently delivered engaging and impactful experiences that have contributed to a significant increase in fan satisfaction and organizational growth.
Career Progression
Prior to joining the Vikings, Brandon served as the Entertainment and Community Relations Manager at the Cedar Rapids Ball Club, where he played a pivotal role in revitalizing the organization's fan engagement efforts and forging strong community partnerships. Earlier in his career, he gained valuable experience as a Financial Representative at Northwestern Mutual, honing his skills in client relationship management and strategic planning.
Academic Background
Brandon holds a Bachelor of Business Administration degree from the University of Iowa, with a concentration in Marketing. His academic achievements and versatile skillset have been instrumental in shaping his successful career trajectory in the sports and entertainment industry.
Areas of Expertise
- Experiential and youth marketing strategy
- Fan engagement and activation
- Community outreach and partnership development
- Event planning and execution
- Client relationship management
- Cross-functional team leadership and collaboration
Professional Impact
Under Brandon's guidance, the Minnesota Vikings have consistently ranked among the top teams in the NFL for fan satisfaction and engagement. He has spearheaded the development of immersive game-day experiences, innovative youth programs, and strategic community partnerships that have strengthened the team's brand presence and fostered a deeper connection with its loyal fanbase. Brandon's data-driven approach and ability to create memorable, value-driven experiences have solidified his reputation as a leading marketing professional in the sports industry.
Conclusion
With a proven track record of success in the sports and entertainment industry, Brandon Clemens is a collaborative and results-oriented marketing leader who drives measurable impact for the organizations he serves. His passion for creating exceptional fan experiences and his commitment to community engagement make him a valuable asset to the Minnesota Vikings and a respected industry thought leader.
