Professional Summary
Professional Overview
Brandon Kettle is a seasoned retail executive with over 15 years of experience in merchandising, planning, and e-commerce strategy. As the Senior Vice President and General Manager of Merchandising & Planning at VICI, he is responsible for leading the company's omnichannel merchandising and inventory management initiatives, driving revenue growth and operational excellence.
Experience Summary
Current Role
In his current role at VICI, Brandon oversees the strategic direction and day-to-day operations of the merchandising and planning functions. He is responsible for developing and implementing effective merchandising strategies, optimizing inventory levels, and ensuring seamless integration across the company's online and offline channels. Under his leadership, the merchandising team has achieved significant improvements in inventory turnover, sales conversion, and customer satisfaction.
Career Progression
Prior to joining VICI, Brandon held various leadership positions in the retail industry, including Vice President and Divisional Merchandise Manager at Anthropologie, Vice President of Men's Merchandising and Site Merchandising at Stitch Fix, and Assistant Vice President of Merchandising at La Senza. He also gained valuable experience in roles at Gap Inc./Old Navy and Abercrombie & Fitch, where he demonstrated his ability to drive business growth, enhance customer experience, and foster a collaborative, high-performing team culture.
Academic Background
Brandon holds a Bachelor of Science degree in Retail Management from the University of California, Berkeley, where he graduated with honors.
Areas of Expertise
- Omnichannel merchandising and inventory management
- E-commerce strategy and digital transformation
- Retail operations and supply chain optimization
- Cross-functional collaboration and team leadership
- Data-driven decision making and performance analysis
Professional Impact
Throughout his career, Brandon has consistently delivered measurable results for the organizations he has served. At Stitch Fix, he led the successful launch of the company's first men's merchandise line, which contributed significantly to overall revenue growth. At La Senza, he spearheaded a comprehensive rebranding initiative that resulted in a 20% increase in customer engagement and a 15% improvement in sales.
Conclusion
With his extensive industry experience, strategic mindset, and proven track record of driving operational excellence, Brandon Kettle is poised to make a significant impact in his role at VICI. He is committed to leveraging his expertise to further enhance the company's merchandising and planning capabilities, optimize profitability, and deliver exceptional value to its customers.
