Brandon Maskell

Director, Ecommerce

Professional Overview
Brandon Maskell is an accomplished ecommerce and digital strategy leader with over 15 years of experience driving growth and optimization for leading consumer brands. As the Director of Ecommerce at Reef, he is responsible for overseeing the brand's online sales and digital initiatives, leveraging his expertise in data analytics, user experience, and digital marketing to enhance the company's omnichannel presence and drive sustainable revenue growth.

Experience Summary

Current Role
In his current role as Director of Ecommerce at Reef, Brandon is responsible for leading the brand's ecommerce strategy and operations. He oversees the development and implementation of the company's online sales initiatives, including website optimization, digital marketing campaigns, and data-driven decision making. Under his leadership, Reef has experienced significant growth in its online revenue, with a focus on improving customer experience and loyalty.

Career Progression
Prior to joining Reef, Brandon held various leadership positions in the ecommerce and digital marketing space, including Director of Digital Strategy, Ecommerce & Analytics at Titan Brands, where he was instrumental in driving the company's digital transformation and increasing online sales by 28% over a two-year period. He also gained valuable experience as the Director of Digital Marketing at Titan Brands, where he developed and executed successful digital marketing campaigns that contributed to the company's overall revenue growth.

Earlier in his career, Brandon worked as a Digital Optimization Manager and Manager of Digital Optimization, Analytics and Retention at TaylorMade Golf Company, where he leveraged his expertise in data analysis and user experience to optimize the company's digital platforms and improve customer engagement. He also held roles in ecommerce and marketing at companies such as Road Runner Sports and soccerloco, further expanding his industry knowledge and honing his skills in ecommerce strategy and implementation.

Academic Background
Brandon holds a Bachelor of Science degree in Business Administration from the University of California, San Diego, with a focus on Marketing and Entrepreneurship.

Areas of Expertise

• Ecommerce strategy and operations

• Digital marketing and optimization

• Data analysis and performance reporting

• User experience and customer engagement

• Cross-functional leadership and team management

• Omnichannel integration and implementation

Professional Impact
Throughout his career, Brandon has consistently demonstrated his ability to drive significant growth and impact for the brands he has worked with. In his previous role at Titan Brands, he led the development and execution of a comprehensive digital strategy that resulted in a 28% increase in online revenue over a two-year period. His data-driven approach and focus on customer experience have enabled him to deliver tangible results and position the companies he has worked for as industry leaders in the ecommerce space.

Conclusion
With his extensive experience in ecommerce, digital strategy, and brand growth, Brandon Maskell is a valuable asset to the Reef team. His proven track record of driving revenue growth, improving customer experiences, and leveraging data-driven insights makes him well-equipped to lead the brand's ecommerce initiatives and contribute to its continued success in the evolving digital landscape.