Brandon O'Brien

Co-Founder/COO at Trü Frü

Professional Overview
Brandon O'Brien is a seasoned finance and operations executive with over 20 years of experience across the technology and consumer products industries. As the Co-Founder and Chief Operating Officer of Trü Frü, he leverages his extensive background in strategic leadership, financial management, and operational optimization to drive the company's growth and profitability.

Experience Summary

Current Role
As Co-Founder and COO of Trü Frü, a leading innovative food company, Brandon is responsible for overseeing all aspects of the company's operations, including production, supply chain, finance, and administration. He has played a pivotal role in establishing Trü Frü's robust operational infrastructure, streamlining processes, and driving continuous improvement initiatives to enhance efficiency and productivity.

Under Brandon's leadership, Trü Frü has experienced significant growth, expanding its product portfolio and distribution channels both nationally and internationally. His strategic decision-making and data-driven approach have enabled the company to navigate industry challenges, capitalize on emerging market opportunities, and solidify its position as a prominent player in the health and wellness food sector.

Career Progression
Prior to co-founding Trü Frü, Brandon held several senior finance and accounting roles, including CFO at ZAGG Inc., a leading mobile accessories manufacturer, and VP of Finance at Fonix Corporation, a pioneering voice recognition technology company. He also gained valuable experience as a Manager of SEC and External Reporting at Iomega Corporation and as an Auditor at the prestigious Arthur Andersen LLP.

Throughout his career, Brandon has demonstrated a strong track record of driving financial and operational excellence, implementing cost-saving initiatives, and leading cross-functional teams to achieve organizational goals. His ability to translate complex financial data into actionable insights has enabled him to make informed strategic decisions and contribute to the success of the companies he has served.

Academic Background
Brandon holds a Bachelor of Science degree in Accounting from the University of Utah, where he graduated with high honors. His academic achievements and strong financial acumen have been instrumental in shaping his professional trajectory and enabling him to excel in his roles.

Areas of Expertise

• Financial management and reporting

• Operational optimization and process improvement

• Strategic planning and decision-making

• Cross-functional team leadership

• Regulatory compliance and risk management

• Technology integration and innovation

Professional Impact
During his tenure at ZAGG Inc., Brandon played a pivotal role in the company's successful initial public offering and subsequent growth, overseeing the financial integration of several strategic acquisitions. At Trü Frü, he has spearheaded the development of robust supply chain partnerships, streamlined production processes, and implemented advanced data analytics to drive operational efficiencies and support the company's rapid expansion.

Brandon's industry contributions extend beyond his direct responsibilities, as he actively participates in industry associations and mentorship programs, sharing his expertise and insights to support the growth and development of the food and consumer products sectors.

Conclusion
With his diverse experience, strong financial acumen, and proven track record of operational excellence, Brandon O'Brien is a strategic leader poised to continue guiding Trü Frü's growth and solidifying its position as a innovative and disruptive force in the health and wellness food industry.