Brandon Sturm
VP - Marketing, Content at Coalatree
Professional Overview
Brandon Sturm is an accomplished marketing executive with over a decade of experience driving content strategy and brand development for leading consumer lifestyle brands. As the VP of Marketing and Content at Coalatree, he oversees the creation and distribution of high-impact digital content that engages the company's target audience and strengthens its industry presence.
Experience Summary
Current Role
As VP of Marketing and Content at Coalatree, a premier outdoor apparel and lifestyle brand, Brandon is responsible for developing and executing integrated marketing campaigns that amplify the company's core values and product offerings. He leads a team of content creators, digital strategists, and marketing specialists to deliver measurable growth across the brand's online platforms and sales channels. Under his guidance, Coalatree has seen significant increases in web traffic, social media engagement, and ecommerce revenue.
Career Progression
Prior to joining Coalatree, Brandon served as the Marketing Team Manager and Webmaster at WRSI - Whitewater Research and Safety Institute, where he spearheaded the organization's digital transformation and enhanced its online presence. He also gained valuable experience as a Marketing Manager at Skullcandy Inc., where he played a key role in building the brand's marketing infrastructure and launching successful product campaigns.
Academic Background
Brandon holds a Bachelor of Arts degree in Marketing from the University of Utah, where he graduated with honors and developed a strong foundation in strategic brand management and content creation.
Areas of Expertise
- Digital marketing and content strategy
- Integrated campaign development and execution
- Social media marketing and community engagement
- Ecommerce optimization and performance measurement
- Brand identity and storytelling
- Team leadership and talent development
Professional Impact
At Coalatree, Brandon has been instrumental in driving the brand's digital transformation, leading the creation of a content-rich website, influencer marketing partnerships, and innovative social media campaigns. His efforts have resulted in a significant increase in online visibility, customer engagement, and revenue growth for the company.
Conclusion
With his extensive marketing expertise, proven track record of success, and deep understanding of the outdoor lifestyle industry, Brandon Sturm is poised to continue driving Coalatree's growth and solidifying its position as a leading player in the consumer apparel and accessories market.
