Professional Summary
Professional Overview
Brandon West is an experienced Sales Enablement Content Manager with a proven track record in driving sales productivity and customer engagement. With a strong background in content creation, digital marketing, and sales enablement, he specializes in developing impactful sales and marketing resources to support the growth of organizations in the technology industry.
Experience Summary
Current Role
As the Sales Enablement Content Manager at Ivanti, Brandon is responsible for creating and curating sales-ready content, including product presentations, sales collateral, and customer-facing materials. He works closely with the sales and marketing teams to ensure the delivery of relevant, compelling, and strategically aligned content that empowers the sales force and enhances the customer experience.
Career Progression
Prior to joining Ivanti, Brandon held several leadership roles in sales enablement and marketing at Micro Focus. As the Web Content Manager, he led the development and optimization of the company's digital content, driving increased web traffic and lead generation. Earlier in his career, he served as a Sales Enablement Specialist, where he designed and delivered sales training programs, developed sales playbooks, and implemented sales tools to improve the efficiency and effectiveness of the sales team.
Brandon's professional journey also includes experience as a Senior Marketing Communications Specialist at Wood Group Mustang and a Senior Marketing Project Manager at Invensys Operations Management, where he honed his skills in content strategy, project management, and cross-functional collaboration.
Academic Background
Brandon holds a Bachelor of Science degree in Marketing from the University of Virginia, where he graduated with honors.
Areas of Expertise
- Sales enablement content creation and curation
- Digital marketing and content strategy
- Sales training and coaching
- Salesforce productivity optimization
- Customer-centric content development
- Cross-functional collaboration and project management
Professional Impact
During his tenure at Micro Focus, Brandon spearheaded the development of a comprehensive sales enablement program that resulted in a 25% increase in sales productivity and a 20% improvement in customer satisfaction ratings. He has also been recognized for his contributions to industry publications, having authored several thought-leadership articles on sales enablement best practices.
Conclusion
With his extensive experience in sales enablement, digital marketing, and content creation, Brandon West is poised to continue driving transformative change and delivering measurable results for Ivanti and its customers. His passion for empowering sales teams and enhancing the customer experience makes him a valuable asset in the technology industry.
