Professional Summary
Overview
Brandon West is an experienced Sales Enablement Content Manager with a proven track record of driving sales performance through strategic content creation and knowledge management. With over 10 years of expertise in the technology industry, he specializes in aligning sales enablement initiatives with overarching business goals to equip sales teams with the resources and tools needed to succeed.
Current Role
As the Sales Enablement Content Manager at Ivanti, Brandon is responsible for developing and curating a comprehensive content library to support the company's global sales organization. He collaborates closely with sales leadership to identify training gaps, create engaging content, and implement effective knowledge management systems. Through his efforts, Brandon has significantly improved sales team productivity, reduced onboarding time, and contributed to increased win rates.
Career Progression
Prior to his current role, Brandon held various content and sales enablement positions at leading technology companies, including Micro Focus and Wood Group Mustang. As a Web Content Manager at Micro Focus, he played a key role in revamping the company's online presence, driving a 20% increase in website traffic and engagement. Earlier in his career, Brandon served as a Sales Enablement Specialist at Micro Focus, where he developed and delivered sales training programs that resulted in a 12% improvement in sales quota attainment.
Academic Background
Brandon holds a Bachelor of Arts degree in Marketing from the University of Virginia, where he graduated with honors and was recognized for his academic excellence.
Areas of Expertise
- Sales enablement content strategy and development
- Knowledge management and learning system implementation
- Sales training program design and delivery
- Stakeholder management and cross-functional collaboration
- Data-driven decision-making and performance analysis
Professional Impact
Throughout his career, Brandon has consistently demonstrated his ability to drive sales performance and achieve measurable business impact. He has been instrumental in the successful rollout of several sales enablement initiatives, including the implementation of a new learning management system that led to a 15% increase in sales team certification completion rates. Brandon's thought leadership and industry contributions have also been recognized, as he has been invited to speak at multiple sales enablement conferences and events.
Conclusion
With his deep expertise in sales enablement, content management, and performance optimization, Brandon is poised to continue making significant contributions to Ivanti's sales success and industry leadership. His strategic mindset, collaborative approach, and proven track record make him a valuable asset to any organization seeking to empower its sales force and achieve its growth objectives.
