Breanna Fowler

Director, Global eCommerce Experience
Round Rock, Texas, United States

Professional Overview

Breanna Fowler is an accomplished marketing and eCommerce professional with over 15 years of experience driving digital innovation and delivering exceptional customer experiences. As the Director of Global eCommerce Experience at Dell Technologies, she leads a team responsible for crafting and implementing strategic initiatives that optimize the online shopping journey for customers worldwide.

Experience Summary

Current Role

As the Director of Global eCommerce Experience at Dell Technologies, Breanna oversees the design, development, and continuous improvement of the company's eCommerce platforms and customer touchpoints. She is responsible for aligning the global eCommerce strategy with Dell's broader business objectives, leveraging data-driven insights to enhance the digital customer experience. Breanna's strategic leadership has contributed to Dell's consistent growth in online sales and improved customer satisfaction metrics.

Career Progression

Prior to her current role, Breanna held several progressive marketing and eCommerce positions at Dell Technologies, including Global E-Commerce Strategy Manager and Global Product Marketing Manager. In these roles, she honed her expertise in digital marketing, product management, and eCommerce strategy, driving initiatives that drove increased online revenue and improved customer engagement.

Before joining Dell, Breanna gained valuable experience in the restaurant and retail industries, serving as Marketing Director/Creative Director at Tavistock Restaurants LLC and Marketing Manager/Traffic Manager at Men's Wearhouse. Her diverse background has equipped her with a well-rounded understanding of consumer behavior and the ability to translate marketing concepts into effective digital strategies.

Academic Background

Breanna holds a Bachelor's degree in Graphic Design from Biola University, where she also gained experience as a Studio Manager, honing her creative and project management skills.

Areas of Expertise

• eCommerce strategy and optimization

• Digital marketing and customer experience design

• Global product marketing and management

• Cross-functional team leadership and collaboration

• Data-driven decision making and performance analysis

Professional Impact

Throughout her career, Breanna has been recognized for her ability to drive measurable results and deliver innovative eCommerce solutions. At Dell, she has led the implementation of personalized product recommendations, streamlined checkout processes, and enhanced mobile-first experiences, contributing to significant improvements in online conversion rates and customer satisfaction.

As a volunteer Organizer for CreativeMornings/Austin, Breanna has further demonstrated her passion for fostering creative communities and inspiring professionals to explore new frontiers in their respective fields.

Conclusion

With her extensive experience, strategic mindset, and demonstrated track record of success, Breanna Fowler is well-positioned to continue driving digital transformation and delivering exceptional eCommerce experiences for Dell Technologies and its global customer base.