Brenda Balsdon, CPHR
Senior HR Business Partner & Head of HR Canada for IS
Professional Overview
Brenda Balsdon is a seasoned human resources professional with extensive experience in the financial services industry. As the Senior HR Business Partner and Head of HR Canada for IS at RBC Investor Services, she partners closely with business leaders to develop and implement strategic HR initiatives that drive organizational performance and employee engagement.
Experience Summary
Current Role
In her current role at RBC Investor Services, Brenda is responsible for leading the HR function in Canada, providing strategic counsel to senior executives and overseeing the delivery of a comprehensive suite of HR services. She serves as a trusted advisor, collaborating with stakeholders to align HR strategies with the company's business objectives. Brenda's achievements include spearheading the implementation of a new talent management framework, which resulted in a 15% increase in internal promotions and a 20% improvement in employee retention.
Career Progression
Brenda's HR career spans over 25 years, during which she has held progressively senior roles at leading financial institutions. Prior to her current position, she served as a Senior HR Business Partner at RBC, where she partnered with business leaders to drive organizational change and improve workforce agility. Brenda also held HR leadership roles at Manulife Financial and Oxford Properties Group, where she contributed to the development of award-winning talent management programs and employee engagement initiatives.
Academic Background
Brenda holds a Bachelor of Commerce degree from the University of Toronto and is a Certified Professional in Human Resources (CPHR). She is an active member of the Human Resources Professionals Association (HRPA) and has completed executive education programs in strategic HR management and organizational design.
Areas of Expertise
- Strategic HR planning and execution
- Talent management and succession planning
- Employee engagement and culture transformation
- Change management and organizational development
- HR technology implementation and adoption
Professional Impact
Brenda is recognized as a thought leader in the HR community, frequently speaking at industry events and contributing to published articles on emerging HR trends. She has played a key role in shaping the HR function within the financial services sector, driving initiatives that have improved workforce productivity, enhanced the employee value proposition, and strengthened organizational resilience.
Conclusion
With her deep industry knowledge, strategic acumen, and proven track record of delivering measurable results, Brenda Balsdon is a versatile HR professional well-positioned to help organizations navigate the evolving workforce landscape and achieve their business goals.