Brenda Morris, Consulting CFO

Professional Overview

Brenda Morris is a accomplished financial executive with extensive experience as a Consulting CFO and board member for leading organizations across various industries. She leverages her deep expertise in strategic financial management, operational efficiency, and corporate governance to drive sustainable growth and profitability for her clients.

Experience Summary

Current Roles

Consulting CFO, Boot Barn (2014 - Present)

Provides strategic financial leadership and operational oversight as the Consulting CFO for Boot Barn, a leading retailer of western and work-related footwear, apparel, and accessories.

Develops and implements financial strategies to optimize cash flow, control costs, and enhance profitability.

Collaborates closely with the executive team to guide major business decisions and ensure alignment with the company's long-term objectives.

Board of Directors, Xponential Fitness (2019 - Present)

Serves as the Lead Director and Chair of the Audit Committee for Xponential Fitness, a curator of leading boutique fitness brands.

Provides oversight and strategic counsel to the executive team, contributing to the company's growth and expansion initiatives.

Leverages her financial expertise to ensure robust internal controls, risk management, and compliance practices.

Board of Directors, iHerb, LLC (2021 - Present)

Serves as a Director and Chair of the Audit Committee for iHerb, a leading e-commerce platform for natural health and wellness products.

Provides strategic guidance and financial oversight to support the company's operational efficiency and long-term profitability.

Contributes to the development and implementation of effective corporate governance policies.

Coach, Design Your Best Life (2019 - Present)

Serves as a Coach, providing personalized guidance and support to individuals seeking to optimize their personal and professional development.

Leverages her extensive experience and leadership skills to help clients achieve their goals and reach their full potential.

Board of Advisors, Asarasi, Inc. (2015 - Present)

Serves as a Member of the Board of Advisors for Asarasi, Inc., a sustainable water technology company.

Provides strategic financial and operational advice to support the company's growth and innovation initiatives.

Career Progression

Prior to her current roles, Brenda held various financial leadership positions, including serving as the Chief Financial Officer for a leading retail organization and as a senior audit manager at a Big Four accounting firm. Throughout her career, she has demonstrated a track record of driving operational excellence, optimizing financial performance, and guiding organizations through periods of growth and transformation.

Academic Background

Brenda holds a Bachelor of Science in Accounting from the University of Washington, where she graduated with distinction. She is a licensed Certified Public Accountant (CPA) and has completed advanced leadership programs at prestigious institutions.

Areas of Expertise

Strategic financial management

Corporate governance and compliance

Operational efficiency and cost optimization

Mergers, acquisitions, and integration

Financial reporting and analysis

Risk management and internal controls

Leadership and team development

Professional Impact

Brenda's contributions have had a significant impact on the organizations she has served. Under her financial leadership, her clients have consistently achieved improved profitability, enhanced operational efficiency, and strengthened corporate governance practices. She is recognized for her ability to navigate complex business challenges, drive organizational transformation, and deliver sustainable value for her stakeholders.

Conclusion

With her extensive experience as a Consulting CFO and board member, Brenda Morris is a respected financial and strategic leader who is committed to helping organizations achieve their full potential. Her deep expertise, collaborative approach, and proven track record of success make her a valuable asset to any organization seeking to optimize its financial performance and drive long-term growth.